It happens over and over again. Rival studios and clueless film pundits toss out high predictions for a movie. When the movie doesn't open to their preconceived figure, the it's labeled a failure.

The film resembles what adventures you might create if you took your action figure playsets and gave them a $175 million budget to work with. And yes, I mean that as a compliment.

Despite, or perhaps because of, a lack of press reviews and an entire summer of negative publicity, GI Joe: The Rise of Cobra grossed a towering $56.2 million in its debut weekend.

The current studio mentality is one that prefers insanely expensive adaptations of well-known projects, when a smartly marketed cheapie can actually end up being far more profitable on a dollar-for-dollar basis.

I love the fact that someone in the studio chain thought that Taylor Lautner had to literally explain the character arcs in the trailer for the the second Twilight picture, New Moon.

With the Internet, it is no longer necessary to go to a theater to see the must-see coming attraction, and I genuinely miss the days when I would watch Entertainment Tonight hoping for a sneak peak at a major preview.

James Cameron has to stop raising expectation levels. It's the job of rival studios and brainless, colluding gossip columnists to inflate expectations to where nothing can meet them, not the director's.

Here are some quick tips to increase the likelihood that Megan Fox hosting Saturday Night Live will be successful.

As everyone and their sister already knows, Inglourious Basterds scored a genuinely impressive $38 million over its debut weekend.

Yup, summer is officially over. Now we can get to what's really important -- trying to keep up with the dozen or so new Oscar-bait releases and overestimating James Cameron's Avatar.