Well this just doesn't make a lot of sense, but we're willing to role with it anyway. Variety is reporting that beloved animated icon Betty Boop is returning to movie theaters, courtesy of a deal forged between Simon Cowell's Syco Entertainment and Animal Logic Entertainment, the animation studio behind "The Lego Movie," working in conjunction with Fleischer Studios, who owns the rights to the character. Boo-boo-be-doo?
The character has been off of movie screens since the late thirties (and the last movie didn't even feature Betty Boop), although she did make a memorable appearance in "Who Framed Roger Rabbit," as a waitress at the Ink & Paint Club (the code phrase to get in? "Walt sent me") Boop first appeared in cartoons in the late twenties, hence her flapper ensemble, and in several memorable appearances danced with live action personalities. Apparently the new film will be completely animated.
Cowell, who will be producing along with Zareh Nalbandian and Jason Lust from Animal Logic and Adam Milano from Cowell's company Syco, announced the movie by a weirdly sexist tweet that read: "I've worked with some serious divas but I think Betty could be the biggest of them all!" He later rebounded, sort of, with a prepared statement: "Betty is an icon, and one of the biggest stars in the world – I'm thrilled to be working with her." We're not sure if Cowell, who most Americans know as the co-host of "American Idol" and whose company reps One Direction and Susan Boyle amongst others, thinks that Betty Boop is a real person. But she is not. She is a cartoon.
No writer or director has been announced and no studio has been affiliated with the project. So it's anybody's guess how long this will take to get to the big screen. But Betty is an iconic character who deserves a return to the spotlight. And somehow, we think Cowell might be the right man for the job.