The series, created by comedian Raphael Bob-Waksberg and produced by Michael Eisner's new company, concerns a former 1990's TV star BoJack Horseman (Will Arnett), an anthropomorphic horse whose star has faded and is now drearily going through the Hollywood motions. Aaron Paul plays his burnout human roommate, Amy Sedaris is his feline agent, and Paul F. Tompkins is his doggy best friend (literally).
While the trailer certainly has its moments, the whole thing is encased in an "Under the Dome"-style force field made up of pure WTF. Whether or not that force field can be penetrated and the series actually, you know, enjoyed, remains to be seen. Right now we're more confused than excited, although when this thing drops on August 22nd, it'll probably be hard to not binge-watch, especially if it ends up being fascinatingly horrible.