The posters evoke the travel posters of the '30s and '40s, where national parks were dreamily illustrated for the average American. "Planes: Fire & Rescue" art director Toby Wilson designed these concepts for the Pison Peak National Park, inspired in part by the Works Progress Administration. The WPA and its Federal Arts Project, for those who don't know, were a post-depression government initiative that focused on providing artwork for parks and public buildings while giving struggling artists some much-needed work. These "Planes: Fire & Rescue" prints were directly inspired by WPA-era work. And the results are gorgeous.
Who wouldn't want to "Blow a Gasket," every half hour, at the park, which is obviously inspired by Yosemite and Yellowstone (and monuments like Old Faithful); we also love the automotive-inspired look of Piston Peak (!) Last summer, at D23, we got a look at an early action sequence from the movie, set to the AC/DC song "Thunderstruck," and were pretty taken by the energy and excitements that the sequence was able to conjure, especially in such a short amount of time (and in an unfinished state).
"Planes: Fire & Rescue," which also stars Julie Bowen, Dale Dye, Regina King, and Ed Harris, will be in July 18th.
We kind of wish we could visit some of the places these posters advertise before then.