Warner Bros. Pictures
In a clever bit of marketing, the latest "Lego" trailer has been cut to mimic the style and action in last year's "Man of Steel" trailer, right down to using the same Hans Zimmer soundtrack.
"This year, the world will need a Man of Plastic," title cards declare in the crafty clip.
"Lego" centers on Emmett (Chris Pratt), an ordinary Lego man who's called on to help save the Legoverse, becoming a hero not unlike Clark Kent's alter ego. The plastic Man of Steel (Channing Tatum) also makes a quick appearance in the trailer, though he's a bit more skeptical of Emmett's abilities than others.
Will Emmett become, according to Moran Freeman's character, "the master builder that will save the realm .... The greatest, most interesting, most important person of all time"? If this awesome trailer is any indication, all signs (mostly) point to yes.
"The Lego Movie" opens February 7.