That query is posed during a Jaguar ad set to run during Sunday's Super Bowl, which features three actors from across the pond who know a thing or two about portraying bad guys -- Ben Kingsley, Mark Strong, and Tom Hiddleston -- explaining why.
The trio takes turns smoldering and snarling their way through a list of reasons British men are better suited to villainous roles, all while performing a series of impressive stunts. Hiddleston sips tea in a helicopter while expounding on the value of focus, precision, and the famous British stiff upper lip, while Strong swerves through London streets in a Jag F-Type Coupe (the car that the ad's promoting) explaining that all Brits drive Jaguars.
"It's good to be bad," a sneering Kinsley reminds the camera.
Check out the cool clip, which is online now, and try to resist the urge to immediately run out and buy a Jag. Adopting a British accent is optional.[h/t Entertainment Weekly]