CATEGORIES Movies

Disney Consumer Products North America Licensing Meeting 2013Andrew Estey/Invision for DisneyConsumer Products/AP Images


Disney announced yesterday that it's planning on releasing one new "Star Wars" film a year, starting with J.J. Abrams's "Episode VII" in 2015.

At the Bank of America Merrill Lynch Media, Communications & Entertainment Conference, Walt Disney Company CFO Jay Rasulo detailed the studio's plans for "Star Wars," which was a key part of the company's $4 billion acquisition of Lucasfilm, a deal that went through last year. "Of all our worries, 'Star Wars' is not one of them," Rasulo told the crowd, per Variety.

"The sky's the limit," Rasulo said of the perennially hot franchise's potential. "There's incredible flexibility. It's an unbelievable palette to create from."

Rasulo went on to reveal that one new film -- either an installment of the new "Star Wars" trilogy, set to kick off with "Star Wars: Episode VII," or an "origin story" spin-off film -- will arrive every summer. This will result in a steady stream of "Star Wars"-related products and merchandise, which probably made everyone in the room at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference turn into a Tex Avery wolf, with their eyes bulging out of their heads and their pupils turning into dollar signs.

Rasulo, who used to be head of the Disney Parks, acknowledged that the series would also have an expanded presence in both stateside parks, without noting specifics. (From what we understand, Tomorrowland in Disneyland will be getting a complete "Star Wars" overlay, while an entirely new land will be built at Disney's Hollywood Studios in Florida. Get ready to walk into a really-for-real Mos Eisley Cantina and order some otherworldly beverage.)

But the overall strategy, Rasulo said, is to "put out a great film first."

[via Variety]
Disney Buys LucasFilm, Star Wars Episode 7 Coming in 2015