The trailer outlines the basic plot that we've gotten from the earlier teasers: a bunch of young movie star/comedians (Rogen, Jonah Hill, Michael Cera, Jay Baruchel, Danny McBride, Craig Robinson, etc.) gather at James Franco's house for an awesome party and then, of course, the apocalypse breaks out. Say goodbye to Rihanna, who has just been swallowed up by a vortex, and kiss the Hollywood Hills goodbye, because those are little more than a pile of smoldering ash.
While some will undoubtedly complain that the trailer gives too much away (there's definitely an alien presence only hinted at in earlier trailers), it also makes the movie look incredibly promising, with the big stars willfully sending up their publicist-groomed images (nothing like Michael Cera running up to and blowing a fistful of cocaine in McLovin's face) and the disaster movie tropes dutifully doled out in spectacular fashion (fires, car chases, crashed helicopters). As this red-band trailer proves, it also looks incredibly violent and filthy.
Of course the kicker comes at the end of the trailer, when Emma Watson breaks into Franco's house and robs the boys of their (meager) loot. "Hermione stole all of our sh*t," McBride deadpans into the camera.
"This is The End," which marks the directorial debut of Rogen and his writing partner Evan Goldberg (they also, unsurprisingly, wrote the screenplay), has a June 13th release date.