So far, the man of the hour has been Matthew McConaughey, who was on hand to celebrate the 20th anniversary of "Dazed and Confused" with director Richard Linklater and co-stars Joey Lauren Adams, Marisa Ribisi, Wiley Wiggins, and others. "Dazed" was also inducted into the Texas Film Hall of Fame by none other than Quentin Tarantino. (One might even hazard a guess that Linklater's Austin-set films "Slacker" and "Dazed" inadvertently set the scene for SXSW madness and Austin's popularity as an artsy oasis for those who, like McConaughey, just want to "Keep Livin'".)
McConaughey also walked the red carpet for the premiere of "Mud," his new film with Reese Witherspoon that's much more in line with the serious, dramatic turn the actor's career has recently taken.
Another highly anticipated event was the US premiere of "Spring Breakers," the bizarro world crime-and-bikini caper. Here, director Harmony Korine, once the enfant terrible of indie film, takes a shot at Spring Break babes as only he can: with lots of drugs, sex, and James Franco wearing terrible corn rows. The movie is a new look for fresh-faced Disney stars Selena Gomez and Vanessa Hudgens -- although co-star Rachel Korine probably knew what she was signing up for given that she's married to the director. Ashley Benson from "Pretty Little Liars" also stars as one of the co-eds led deeper into depravity by Franco's Alien (yep, that's his name). Naturally, an equally crazy after-party followed.
Another sought-after film event was the premiere of "Don Jon," directed by and starring Joseph Gordon-Levitt, which will screen later tonight.
For more SXSW coverage, stay tuned to Moviefone this week.
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