The picture actually went up around 60% on Saturday from $7.7 million on Friday to $12 million on Saturday, and then earned another $8 million on Sunday showing that the film did play best as a film for kids somewhat older than mine. Had the film cost just, I dunno, $100 million, a $27.9 million opening, a B+ Cinemascore, and a pretty strong 3.6x weekend multiplier would be a pretty solid start for a film with strong international appeal. But once Warner Bros. made the same mistake as Disney and Universal, spending $200 million plus marketing on a film that had no plausible reason to make its money back let alone make a profit. This is a lower debut than the $30 million earned by John Carter but higher than the $25 million debuts of Battleship and Total Recall (saved only by the fact that Sony spent just $125 million on the $198 million-ww grosser). As such, we're probably looking at a finish between $61 million and $69 million. The above examples would imply that Jack the Giant Slayer would earn $150-$200 million overseas, but there is always a chance that it'll be ignored overseas ala Warner's Green Lantern two years ago. By the way, Green Lantern, which earned just $219 million on a $200 million budget, is actually a bigger flop than any of these allegedly legendary stinkers. Point being, Jack the Giant Slayer is DOA for reasons that should have caused the film to either not be greenlit or kept the budget under $120 million. It was far too expensive considering everything that it lacked, and it's going to get hammered next weekend even if Oz: The Great and Powerful (which at least has a liked brand and actual movie stars) doesn't open mega-huge. Lesson likely not learned.
For those who want the rest of the box office rundown for the weekend, go HERE for Part II.