This year, the Academy Awards is getting a facelift -- sort of.

The annual awards show is eschewing its illustrious history -- 85 years young! -- for an edgier, more youthful name.

"We're rebranding it," Oscars co-producer Neil Meron told TheWrap. "We're not calling it 'the 85th annual Academy Awards,' which keeps it mired somewhat in a musty way. It's called 'The Oscars.'"

This isn't the first time the show has tried to tap into the youth market (looking at you, James Franco and Anne Hathaway). However, rest easy, Academy Award puritans: despite the title adjustment, it's not necessarily permanent. Spokesperson Teni Melidonian explained that, "It is right for this show, but we could easily go back to using 'Academy Awards' next year."

So what do you think of this change? For a show that loves flaunting its longevity and history, is the rebranding an odd move, or does it even matter? Let us know in the comments.

[via TheWrap b/w Yahoo! Movies]

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  • Best Picture

    "Django Unchained"

  • Best Picture

    "Life of Pi"

  • Best Picture

    "Lincoln"

  • Best Picture

    "Argo"

  • Best Picture

    "Zero Dark Thirty"

  • Best Picture

    "Silver Linings Playbook"

  • Best Picture

    "Les Miserables"

  • Best Picture

    "Beasts of the Southern Wilde"

  • Best Picture

    "Amour"

  • Best Actor

    Daniel Day-Lewis for "Lincoln."

  • Best Actor

    Denzel Washington for "Flight."

  • Best Actor

    Joaquin Phoenix for "The Master."

  • Best Actor

    Hugh Jackman for "Les Miserables"

  • Best Actor

    Bradley Cooper for "Silver Linings Playbook."

  • Quvenzhane Wallis

    Quvenzhane Wallis for "Beasts of the Southern Wild."

  • Best Actress

    Jessica Chastain for "Zero Dark Thirty."

  • Best Actress

    Naomi Watts for "The Impossible."

  • Best Actress

    Emmanuelle Riva for "Amour"

  • Best Actress

    Jennifer Lawrence for "Silver Linings Playbook"

  • Best Supporting Actor

    Tommy Lee Jones for "Lincoln."

  • Best Supporting Actor

    Robert De Niro for "Silver Linings Playbook"

  • Best Supporting Actor

    Christoph Waltz for "Django Unchained."

  • Best Supporting Actor

    Phillip Seymour Hoffman for "The Master."

  • Best Supporting Actor

    Alan Arkin for "Argo."

  • Best Supporting Actress

    Anne Hathaway for "Les Miserables."

  • Best Supporting Actress

    Amy Adams for "The Master."

  • Best Supporting Actress

    Sally Field for "Lincoln."

  • Best Supporting Actress

    Jacki Weaver for "Silver Linings Playbook"

  • Best Supporting Actress

    Helen Hunt for "The Sessions."

  • Best Director

    Ang Lee for "Life of Pi."

  • Best Director

    David O. Russell for "Silver Linings Playbook"

  • Best Director

    Benh Zeitlin for "Beasts of the Southern Wild"

  • Best Director

    Michael Haneke for "Amour"

  • Best Director

    Steven Spielberg for "Lincoln."

  • Best Animated Feature

    "Brave"

  • Best Animated Feature

    "Frankenweenie"

  • Best Animated Feature

    "Paranorman"

  • Best Animated Feature

    "The Pirates! Band of Misfits"

  • Best Animated Feature

    "Wreck-It Ralph"

  • Best Original Screenplay

    "Zero Dark Thirty"

  • Best Original Screenplay

    "Amour"

  • Best Original Screenplay

    "Flight"

  • Best Original Screenplay

    "Moonrise Kingdom"

  • Best Original Screenplay

    "Django Unchained"

  • Best Adapted Screenplay

    "Lincoln"

  • Best Adapted Screenplay

    "Life of Pi"

  • Best Adapted Screenplay

    "Argo"

  • Best Adapted Screenplay

    "Silver Linings Playbook"

  • Best Adapted Screenplay

    "Beasts of the Southern Wild"

  • Best Original Song

    Adele ("Skyfall" for "Skyfall")

  • Best Original Song

    Music by Walter Murphy; Lyric by Seth MacFarlane