a) You're a fan (often a big one) of The Lord Of The Rings, and absolutely cannot wait to see The Hobbit: An Unexpected Journey.
b) You cannot stand any LOTR film, and think watching a bunch of fantastical characters walk from one end of a map to another is akin to a fork in the eye. Ergo, seeing The Hobbit isn't even a remote possibility.
This post is mostly for the b)s of the world. While it's usually fruitless to try and convince someone to go see a specific movie against their better instincts, I'm still going to try. The Hobbit is enjoyable on every level -- from story to cinematography to the performances -- and despite the inherent nerdiness of the franchise, even the non-geeks among us can identify with the triumphs of a small man over big foes. And, if you stop and think about it, a lot of the great movies of our time orbit around this basic, universal concept: hope, in its purest form, can lead us to realizing our dreams, or things we never thought possible.
If that doesn't convince you, cold-hearted cynic, that you too can enjoy The Hobbit, here are 26 reasons why you should re-consider and give it a chance.