The Academy of Canadian Cinema & Television (ACCT) unveiled the new show's name and statue design at a press conference this morning at the TIFF Bell Lightbox in downtown Toronto. In addition to TV and film, the awards will also honour excellence in Canadian digital content.
Here is what the trophy will look like.
"The Canadian Screen Awards are a true reflection of the multiplatform universe of today," says Martin Katz, ACCT's chair. ACCT CEO Helga Stephenson says the Canadian entertainment industry has been asking for this change for quite some time now.
Show organizers also revealed who the first host will be when the awards debut on Sunday, March 3: legendary Canadian comedian Martin Short. "I applaud the fine judgment of the CBC and ACCT in letting me take the wheel of the brightest new awards show in Canada," Short quipped in a release.
CBC will air the awards as a two-hour primetime special during a juicy Sunday timeslot. "We look forward to a spectacular program," says Julie Bristow, CBC's executive director of studio programming, adding that Short "embodies everything the Canadian Screen Awards will be: entertaining, accessible, proud, glamorous, forward-thinking and inclusive."
Organizers report that the new show hasn't landed a nickname yet. Might we suggest The Screenies?
The Canadian Screen Awards will air on CBC Television on Sunday, March 3, 2013.