'Rock Of Ages' Flops At Box Office

Rock Of Ages Box Office

DAVID GERMAIN   06/17/12 04:33 PM ET  AP

LOS ANGELES — Zoo animals remain hot at the box office. Singing stars and Adam Sandler are not.

Ben Stiller and his voice co-stars of "Madagascar 3: Europe's Most Wanted" held on to the No. 1 spot again, with $35.5 million for the animated sequel's second weekend in domestic theaters.

Studio estimates Sunday put Ridley Scott's sci-fi adventure "Prometheus" at No. 2 again with $20.2 million.

"Madagascar 3" and "Prometheus" held off two under-achieving newcomers. The star-studded musical "Rock of Ages," whose cast includes Tom Cruise, Catherine Zeta-Jones and Alec Baldwin, flopped at No. 3 with $15.1 million.

Sandler's "That's My Boy" bombed with $13 million, the worst showing for one of his broad comedies since the mid-1990s. "That's My Boy" came in at No. 5, behind the $13.8 million for "Snow White & the Huntsman," a film that's been out for three weekends already.

"Sure, we would have liked to have done more," said Rory Bruer, head of distribution at Sony, which released "That's My Boy" and most of Sandler's past movies. "But you've got to give it to Adam. He mixes it up. This is a really off-the-wall comedy."

"That's My Boy" stars Sandler as a guy who became a fleeting teen celebrity after getting his seventh-grade teacher pregnant and now is a middle-aged loser trying to reconnect with his son (Andy Samberg).

As with most Sandler movies, the reviews were bad, but that usually does not stop his audience of young males from showing up.

The R rating for "That's My Boy" may have cut into the movie's business, prohibiting those under 17 from seeing it without an adult. Sandler's comedies usually are rated PG-13.

But Sandler has plenty of fans in their late teens and 20s, and that crowd had little interest in "That's My Boy."

Among Sandler's mainstream live-action comedies, it was the worst debut since 1996's "Happy Gilmore," which played in far fewer theaters than "That's My Boy" and came as Sandler was just climbing to stardom. And factoring in today's higher admission prices, "That's My Boy" sold fewer tickets than "Happy Gilmore."

Some of Sandler's handful of comic dramas and other more serious movies did less business than "That's My Boy." But even his 2000 bomb "Little Nicky" opened bigger, with $16.1 million in its first weekend.

Sandler has been one of Hollywood's steadiest earners since the late 1990s, with hits such as "The Longest Yard," "Anger Management," "Big Daddy" and "Grown-ups" opening with more than $40 million and becoming $100 million hits.

Sony remains high on Sandler, backing his upcoming animated comedy "Hotel Transylvania," along with "Grown-ups 2."

"It's a good business to be in, the Adam Sandler business," Bruer said.

Warner Bros. had its own dud with "Rock of Ages," adapted from the stage show built around 1980s rock hits and featuring an ensemble that includes Cruise, Zeta-Jones, Baldwin, Julianne Hough and Mary J. Blige.

Dan Fellman, the studio's head of distribution, was not ready to pull the plug on the movie, saying he hoped it might hang on in subsequent weekends. "Rock of Ages" drew mostly older, female crowds, an audience that does not necessarily rush out to a movie over opening weekend.

"Musicals, there have been a couple in the summer like "Hairspray" and "Mamma Mia!", that tend to have good holding power as counter-programming. We're hoping we can get back on track," Fellman said.

"Rock of Ages" added $4.1 million in a handful of overseas markets.

Between "Rock of Ages" and "That's My Boy," Hollywood fell back into a pattern that persisted at the start of summer season in May as new movies debuted weakly, unable to dislodge strong holdovers.

The superhero tale "The Avengers" has dominated so far, remaining in the top-10 after seven weekends, its $8.8 million take raising its domestic total to $586.7 million. The film has taken in $1.4 billion worldwide.

There have been only a few other hits, including "Men in Black 3," "Madagascar 3" and "Snow White & the Huntsman."

"That's My Boy" and "Rock of Ages" have joined Johnny Depp's "Dark Shadows" among star-driven releases that fell flat.

"It doesn't always follow that big stars bring in the big bucks," said Paul Dergarabedian, analyst for box-office tracker Hollywood.com. "`Madagascar' and `Prometheus' tell you that it's about the concept more than the stars."

DreamWorks Animation's "Madagascar 3" raised its domestic total to $120.5 million after two weekends. The movie added $53 million overseas, bringing its international receipts to $157 million and its worldwide haul to $278 million.

"Prometheus," released by 20th Century Fox, lifted its domestic total to $88.9 million after two weekends. With $25.5 million overseas, "Prometheus" pushed its international revenue to $128.9 million for a worldwide haul of $218 million.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com. Where available, latest international numbers are also included. Final domestic figures will be released Monday:

1. "Madagascar 3: Europe's Most Wanted," $35.5 million ($53 million international).

2. "Prometheus," $20.2 million ($25.5 million international).

3. "Rock of Ages," $15.1 million ($4.1 million international).

4. "Snow White & the Huntsman," $13.8 million ($31.2 million international).

5. "That's My Boy," $13 million ($1.4 million international)

6. "Men in Black 3," $10 million ($19.7 million international).

7. "The Avengers," $8.8 million ($3.9 million international).

8. "The Best Exotic Marigold Hotel," $2.2 million ($160,000 international).

9. "Moonrise Kingdom," $2.18 million ($700,000 international).

10. "What to Expect When You're Expecting," $1.3 million ($1.5 million international).

___

Estimated weekend ticket sales at international theaters (excluding the U.S. and Canada) for films distributed overseas by Hollywood studios, according to Rentrak:

1. "Madagascar 3: Europe's Most Wanted," $53 million.

2. "Snow White & the Huntsman," $31.2 million.

3. "Prometheus," $25.5 million.

4. "Men in Black 3," $19.7 million.

5. "The Dictator," $4.7 million.

6. "Rock of Ages," $4.1 million.

7. "The Avengers," $3.9 million.

8. "Royal Concubine," $3 million.

9. "Dark Shadows," $2.7 million.

10 (tie). "All About My Wife," $1.8 million.

10 (tie). "Lockout," $1.8 million.

___

Online:

http://www.hollywood.com

http://www.rentrak.com

___

Universal and Focus are owned by NBC Universal, a unit of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by News Corp.; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a group of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.

Earlier on Moviefone:

Loading Slideshow...
  • British actor Russell Brand arrives for

    British actor Russell Brand arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • British actor Russell Brand (L) and his

    British actor Russell Brand (L) and his mother Barbara Brand arrive for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • American singer and actress Mary J. Blig

    American singer and actress Mary J. Blige arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • American actor Paul Giamatti arrives for

    American actor Paul Giamatti arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • US actress Julianne Hough arrives for th

    US actress Julianne Hough arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • US actress Julianne Hough arrives for th

    US actress Julianne Hough arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • Swedish-Canadian actress Malin Akerman a

    Swedish-Canadian actress Malin Akerman arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • Swedish-Canadian actress Malin Akerman a

    Swedish-Canadian actress Malin Akerman arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • Mexican actor Diego Boneta arrives for t

    Mexican actor Diego Boneta arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • US actor Tom Cruise arrives for the Euro

    US actor Tom Cruise arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • US actor Tom Cruise arrives for the Euro

    US actor Tom Cruise arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • US actor Tom Cruise arrives for the Euro

    US actor Tom Cruise arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • US actor Tom Cruise arrives for the Euro

    US actor Tom Cruise arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • American actor Tom Cruise arrives for th

    American actor Tom Cruise arrives for the European premiere of the film 'Rock of ages' at the Odeon Cinema in Leicester Square in London, on June 10, 2012. AFP PHOTO/ANDREW COWIE (Photo credit should read Andrew Cowie/AFP/GettyImages)

  • Rock Of Ages - European Film Premiere

    LONDON, UNITED KINGDOM - JUNE 10: Roxanne Pallett attends the premiere for Rock Of Ages at Odeon Leicester Square on June 10, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • Rock Of Ages - European Film Premiere

    LONDON, UNITED KINGDOM - JUNE 10: Hayley Westenra attends the premiere for Rock Of Ages at Odeon Leicester Square on June 10, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • Rock Of Ages - European Film Premiere

    LONDON, UNITED KINGDOM - JUNE 10: Louis Spence (L) attends the premiere for Rock Of Ages at Odeon Leicester Square on June 10, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • Rock Of Ages - European Film Premiere

    LONDON, UNITED KINGDOM - JUNE 10: Tyler James attends the premiere for Rock Of Ages at Odeon Leicester Square on June 10, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • Rock Of Ages - European Film Premiere

    LONDON, ENGLAND - JUNE 10: Russell Brand attends the European premiere of 'Rock Of Ages' at Odeon Leicester Square on June 10, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • Kathryn McCormick poses on arrival for t

    Kathryn McCormick poses on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Def Leppard arrive for the world premier

    Def Leppard arrive for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Alec Baldwin and his guest pose on arriv

    Alec Baldwin and his guest pose on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Brooke Shields poses on arrival for the

    Brooke Shields poses on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Catherine Zeta-Jones and Julianne Hough

    Catherine Zeta-Jones and Julianne Hough pose on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Catherine Zeta-Jones poses on arrival fo

    Catherine Zeta-Jones poses on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Debbie Gibson poses on arrival for the w

    Debbie Gibson poses on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Gene Simmons gestures while posing with

    Gene Simmons gestures while posing with his son on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Tom Cruise poses on arrival for the worl

    Tom Cruise poses on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Malin Akerman poses on arrival for the w

    Malin Akerman poses on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Tom Cruise poses on arrival for the worl

    Tom Cruise poses on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Russell Brand poses on arrival for the w

    Russell Brand poses on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Screenwriter Justin Theroux gestures whi

    Screenwriter Justin Theroux gestures while posing on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

  • Julianne Hough poses on arrival for the

    Julianne Hough poses on arrival for the world premiere of the film 'Rock of Ages' in Hollywood on June 8, 2012 in California. The films opens across the US on June 15. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)

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03:33 PM on 07/09/2012
I loved the movie. People need to quit overthinking things. It was the 80's for Christ's sake. I thought Tom Cruise did a great job.
09:47 PM on 06/19/2012
They should rename it ROCK OF AGED
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dbrockskk1
06:09 PM on 06/19/2012
looks like even the jr high boys who can get in are bored with Adam Sandler
05:28 PM on 06/19/2012
Ok this is my opinion Rock of Ages was amazing!!! I loved it, if it flopped it wouldn't be because of Tom Cruise or any other actor, let's say it would be well the freaking high price of going to the movies. $15 dollars for a hotdog and a soda another $15 for popcorn with butter and let's not forget the $12 movie ticket....I think that the entire cast the movie did an outstanding job!!! i loved it and Tom Cruise was great he really embodied the rock star persona....As for That's My Boy well let's just say the whole movie should have been one big deleted scene...It was horrible, the script was horrible and the acting was horrible...
01:56 PM on 06/19/2012
ROCK OF AGES was a misfire that easily could have been a hit. All the ingredients are in there.

THATS MY BOY looked like a terrible SNL skit from the start.
Sandler is still a HUGE bankable star.... but he makes as many dumb movies as realy good ones.
01:37 PM on 06/19/2012
I'm sure many people perceive of "Rock of Ages" as making fun of rock music. But even if that weren't the case, using actors instead of real musicians and recycled songs was just a bad idea. As soon as the local bootleggers start selling it for a buck, I'll take a chance and see it though.
12:50 PM on 06/19/2012
Guess this is the official word that most people have better things to do with their time and money than spend it on a movie that stars a vindictive, closeted WHACK JOB.
08:48 PM on 06/19/2012
You should take a look at yourself in the mirror.
11:36 AM on 06/20/2012
I don't think a nut bar like Tom Cruise needs you to childishly defend him, Jonathan.
12:05 PM on 06/19/2012
Oh come on. It is a great movie. I did not see any, if much, marketing for the movie. I don't think people know about it, nor do they know the content. It's a wonderful, funny, entertaining movie. All the performers were GREAT! They worked hard at producing a quality product to entertain us. I LOVED IT! Need to pass the word on about how great the movie is.
05:29 PM on 06/19/2012
I totally agree stayput...the movie was great! Loved all the songs!!
11:39 AM on 06/19/2012
Tom's the reason it bombed. Worst choice ever. His days are over!! Rock of Ages could have been a great movie if they used a different actor. When I saw the previews I was ready to see it until I saw that he was the star. BIG MISTAKE!
11:10 AM on 06/19/2012
So glad Rock of Ages bombed. I can't stand Tom Cruise - he makes me want to punch him in the face really hard. Such a know it all prima donna. Go pay the Scientology gods some more money Tom and then maybe your movie will do good.
10:45 AM on 06/19/2012
Never liked Adam Sandler, let alone his movies.
As far as a movie made from a Broadway musical.............didn't like Chicago, or Mama Mia, figure I wouldn't like Rock of Ages either, even though it's of my generation. I might catch it on Encore some time in the future.........like next year!
11:37 AM on 06/20/2012
Holy crap, someone finally spelled Mama in Mama Mia correctly! That was, frankly, one of my biggest pet peeves about that show.
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Doda deWolf
09:49 AM on 06/19/2012
Tom Cruise in ANY movie these days, is instant box office "kiss of death"....audiences "get" it....he's pushing 50 TRYING to act 20, and a total nut/ego case....the 80's are over...
01:54 PM on 06/19/2012
People like Cruise & Madonna who are still at the top of their game--- actually look 20 plus years younger than their actual age--- so I dont mind them doing younger roles.

Cruise is in better shape than guys 35 yrs YOUNGER than him.
And his face does- NOT look old at all. ( regardless of whatever work he had done)
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Doda deWolf
03:49 PM on 06/19/2012
He's had a TON of work done and so has Madonna....as for talent...he can't act and she can't sing and they are both self-absorbed beyond belief....
08:29 AM on 06/19/2012
Rock of Ages and That's My Boy bombed, wow, who would have thought, especially from watching their previews which had to have shown the most outrageous and idiotic parts of each movie. No surprise here.
09:20 PM on 06/18/2012
Rock of Ages was excellent! The music rocked! Tom Cruise rocked! I'm not a huge Cruise fan but he was perfect as a used and abused rocker. The actor that played his agent was great also. There were two "love story" couples and that was hilarious. There was no foul language as one would expect. Just a good story and great music!
08:17 PM on 06/18/2012
Most people dont bother with movies in the summer. There is way too much to do than sit in a dark theater. Unless you are a geek,then superhero movies will win hands down.
02:05 AM on 06/19/2012
You're an idiot. 75% of all of the years money that comes in from theaters come from Summer sale. It's like black friday for retailers.
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dbrockskk1
06:11 PM on 06/19/2012
oh I get it! if you disagree you get to call us names! you know, like in jr high!