And to help illustrate the pedigreed potential of these mindless summer blockbusters, they've teamed up with graphic artist Old Red Jalopy to indie-fy the whole honkin' season.
These alternative movie posters put an emphasis on art and subtlety, as opposed to the usual badly Photoshopped assault on our senses that overuse the same metallic font. These are summer blockbusters that look like they belong with the Criterion Collection (ignoring the fact that Michael Bay's "Armageddon" actually is part of the Criterion Collection).
Check out some of our favorite indie-fied summer blockbusters below. For the rest of the gallery, head over to NextMovie.