Gary Susman
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'Bully' Re-Rated PG-13: Has the Movie's Ratings Win Broken the MPAA?

Posted: 04/ 7/2012 12:08 pm Updated: 04/ 7/2012 12:08 pm

Everyone can breathe easy now. After a months-long public battle over the R-rating for "Bully," in which outrage over the standards of the MPAA ratings board overshadowed outrage over the epidemic of vicious student-on-student harassment depicted in the documentary, both sides have kissed and made up. When it expands nationwide next weekend, the film will be rated PG-13, a concession from the ratings board made in return for a similar concession from the distributor, the Weinstein Company, which agreed to trim offending language out of three scenes in the film.

The resolution of the dispute is good news for schools and church groups that may have wanted to screen the film for parents and kids but were put off by its harsh language. It's also good for the Weinstein Company, which may be able to get a wider release for the film than it would have had the film's unrated cut, released on five screens last weekend, been the only one available. And it's even good for the ratings board, which gets to look like it did the right thing and overrode its own stodgy, rigid rules, even though it did no such thing. In fact, the only group for whom this is not good news: people who hoped that the latest Weinstein-vs.-MPAA battle would lead to reform of an antiquated ratings assignment system that seems to stifle the free expression of marginal voices while protecting a corporate monopoly.

Even though the Weinstein Company isn't a dues-paying member of the MPAA, and even though Harvey Weinstein battled it many times over content issues over the last 25 years, the relationship between the Weinsteins and the MPAA seems more symbiotic than antagonistic. After all, no one has been better than the Weinsteins at turning MPAA squabbles into publicity bonanzas, attracting viewers to movies the board has found too risqué. The MPAA seemed to be playing along to the usual script this time, arguing that, no matter how meritorious the movie, it wouldn't set a dangerous precedent by violating its own rules about how few f-words it takes to earn a movie an automatic R. Harvey Weinstein, too, stuck to the script, vowing not to trim the movie and threatening to stop submitting his films to the MPAA altogether. Indeed, his decision to release 'Bully' unrated (albeit in just five venues) last weekend seemed to make good on his vows.

In fact, Weinstein didn't keep either promise. The company did, in fact, cut the curse words out of three scenes, and aside from "Bully," it's still submitting its movies to the MPAA and abiding by the board's decision. Just this week, the Weinstein Company submitted "Pirhana 3DD" to the board and got the R-rating the distributor expected and deserved, for profanity, gore, drug use, and nudity. Meanwhile, MPAA chief Chris Dodd told The Hollywood Reporter of his 25-year friendship with Harvey Weinstein and how he co-hosted a screening of "Bully" with Weinstein even while the mogul was publicly feuding with Dodd's organization over the movie.

The MPAA caved a little as well. It allowed the distributor to leave intact the movie's key scene, in which student Alex Libby is bullied on a school bus, in a rant filled with enough profanity to have earned the film an R-rating on its own. And it allowed TWC to submit a re-edited cut for release even while the original version is still in theaters, a conflict the board usually averts by insisting on a 90-day gap between submissions, so as to avoid confusion in the marketplace. But then, the MPAA has allowed a similar waiver before -- it did so just last year, when TWC submitted a re-edit of "The King's Speech" (a movie rated R just for language) and allowed TWC to release the less profane cut with a PG-13 rating while the original was still in theaters. (Then as now, Weinstein argued that the film, which went on to sweep at the Oscars and win Best Picture, was so good on its merits that the MPAA ought to overlook all the F-bombs, which Weinstein and the director argued were crucial to the storytelling... until they weren't.)

The one unprecedented act here was the decision of some major theater chains (AMC, Regal, and Carmike) to treat the unrated "Bully" as an R-rated movie instead of as an unbookable NC-17 and to allow kids under 17 to see it if they brought parental permission slips. As a result, the movie earned a very strong $23,000 per screen in last weekend's limited release, though only 10 percent of those tickets were sold to unaccompanied kids.

These events had some outsiders thinking that Weinstein had broken the power of the MPAA instead of reinforcing it. Content watchdogs the Parents Television Council warned that "Bully"'s unrated release "threatens to derail the entire ratings system" and "may well spell the demise of a system that has benefited parents and families for over forty years." Los Angeles Times columnist Patrick Goldstein thought the same thing, though he suggested that the demise of the ratings board would be a good thing. He cited as an analogy the 1948 unrated release in America of Italian classic "The Bicycle Thief," an end-run around the Hays Office censors whose seal of approval was required on all Hollywood films. Goldstein suggests that both "Bully" and "The Bicycle Thief" had broken the power of their respective censorship boards in similar and equally successful fashion, though "Bully"'s wider box office success is not yet assured, and though it still took another 20 years after "Bicycle Thief" for the Hays Office to collapse, to be replaced by the system we have today.

In the statement that ratings board chair Joan Graves issued after Thursday's decision, she said, "The ratings system has worked exactly as it is supposed to. Parents have been kept informed of the content of each version of the film, and they have been given the information they need to make the movie-going decisions on behalf of their kids." That's hard to swallow, given the board's violation of its own rule allowing competing, contradictory versions of a film into the marketplace at the same time. If anything, parents are likely to be more confused.

Graves has often said that the board's primary purpose is to inform parents about objectionable content (and not to censor objectionable content by issuing commercially restrictive ratings for it). But it's worth remembering that the initial purpose of the MPAA's ratings board, after the demise of the Hays Office in 1968, was to protect the studios from the threat of government censorship by showing that Hollywood could police itself. In practice, as the 2006 documentary "This Movie Is Not Yet Rated" demonstrated, the ratings board has often been more about protecting and accommodating the six major studios that pay the MPAA's salaries (and not the independent distributors like TWC that are not MPAA members) than about protecting kids from violent content or keeping parents informed. The MPAA has long been harsher on profanity and sexuality than on violence, something "Bully" director Lee Hirsch noted earlier this week in comparing the PG-13 earned by "The Hunger Games," which shows teens killing each other, to the R that "Bully" initially earned for scenes of kids verbally abusing each other. Libby, too, noted the absurdity of the board's standards, stating during the movie's initial appeal of its R rating that the board had effectively barred him from watching a movie constructed from his own life.

If anything shows how out of touch the ratings board is, it's the online petition, started by bullied teen Katy Butler, urging the MPAA to lower "Bully"'s rating from R to PG-13. The petition attracted more than 500,000 signatures and the support of some high-profile people, including Johnny Depp, Ellen DeGeneres, Meryl Streep, and 35 members of Congress. Not that the petition swayed the MPAA (it took the edits to do that). But it does put the lie to the notion that the anonymous California parents who make up the ratings board represent the typical opinion of parents nationwide. If the petition is any indication, parents don't mind subjecting their kids to a little verbal violence if it's in the service of keeping them safe from real violence. At the very least, parents who support the "Bully" petition have also shown themselves capable of assessing a movie's content in context, something the cuss-word counters at the MPAA seem unable to do.

Which means that the MPAA can no longer convincingly claim to represent the interest of parents, who are its supposed constituency. If "Bully" does serve as a catalyst toward an eventual overhaul of the ratings system, it won't be because of how the movie earned a PG-13 but because of how it showed that the ratings board isn't even performing the one service it claims to do.

FOLLOW MOVIEFONE

'FONE FINDS
Everyone can breathe easy now. After a months-long public battle over the R-rating for "Bully," in which outrage over the standards of the MPAA ratings board overshadowed outrage over the epidemic of ...
Everyone can breathe easy now. After a months-long public battle over the R-rating for "Bully," in which outrage over the standards of the MPAA ratings board overshadowed outrage over the epidemic of ...
 
 
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05:27 PM on 04/28/2012
If it's accepatble to expose children to this language on a school bus, then it's acceptable to expose them to it in a movie theater.

Why isn't anyone asking why a school bus would travel along normally while this behavior is taking place? Surely the bus should stop, authorities called and the R Rated children removed!! Then we'd be protecting our children. The ratings sytem for sure only worsens the problem by exposing children to unacceptably high levels of violence and torture in supposidly rated films. MPAA

Protecting children? what a joke.
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ae12wrangell
Who ordered a pizza?
12:07 PM on 04/28/2012
Edit 'Bully'? For God's sake, WHY?! Every child, regardless of his/her age, already knows the words. He/She has used them before, infact maybe in front of Mommy and/or Daddy. So, Why is the MPAA getting a conscious now?

What should be done is this;
1 copy of 'Bully' sent to each school. EVERY student(regardless of age), parent(no exceptions), teacher(no exceptions), and principal(no exceptions), vice principal(no exceptions), and even janitors(no exceptions) have the honor of being shown 'Bully', and 'learning what is the correct way to treat a student

Why not? It seems to make perfect sense to me.
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lisaman
I am a liberal American so get over it
01:23 PM on 04/09/2012
I don't care what happens to the ratings system, this is a movie that all kids need to see, with their parents!
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Tom95134
01:15 PM on 04/09/2012
What a great opportunity for parents and an excellent opportunity for the PPV cable television operators to "trump" the commercial movies houses and chains. This movie should be made available under the program that major cable operators allowing viewing at home on the same day it opens in theaters. Parents and their children could watch it in the privacy of their home and then discuss bullying.
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JackRusselTerrier
sniff out the truth and chew on facts
12:58 PM on 04/09/2012
Moderators. I suggest you actually read peoples comments for content instead of banning every other word in the dictionary. It's hard to have a debate with ANYONE here on any subject. I violated no policy whatsoever, yet my comments are not showing up here on this thread. I come here less and less because it is a waste of time to write out a well thought out comment and have it scrapped for no reason. Ironically, I see comments here all the time that do violate policy, even on fully moderated threads. I have seen threats of violence and racists screeds. Please explain what your standards and goals really are. Do you have any standards? Are your goals simply to foster vitriol while abolishing adult discussions?

I have been trying to debate someone who is encouraging others to hit someone if they are verbally harassed. My peaceful comments are not getting through but the instigators are. Wow, whoever is moderating this thread should be ashamed of themselves.
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Tom95134
01:22 PM on 04/09/2012
Read comments? Maybe, but only after the "magic filters" find comments that contain any of the words that are felt unacceptable. Once you have had a comment "moderated" almost everything you post goes into the "moderate" queue and then the trash bin.
12:42 PM on 04/09/2012
Man! we are so in denial. There is not a curse word in the movie that our children have not heard over a million times. It seems that the parents are totally living in a bubble where they think that lil Johnny and Mary never hear a spicy word and that they run around bare foot in meadows of buttercups while sweet flute music comes wafting up from the grass. This rating system is another tool that parents use to shirk their responsibility about what their children should be allowed to see. I think that the ratings system should be done away with, and parents should check things out for themselves and decide what children should or not see at their age.
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ae12wrangell
Who ordered a pizza?
12:13 PM on 04/28/2012
Where do we think our children learn these words? Home. Even though Mommy and Daddy say it, they say it absentmindedly, not aware the child is in the room. Me? The first time I cursed, according to my memory, was when I was 4 years old. I head that word, rymes with 'duck'. So, I asked my Mom 'Is 'Bleep' a curse?' 'Yes. It is.'

Home sweet home is where we most likely learned George Carlin's '7 Dirty Word you can NEVER say on TV'(list was made before cable, and now about 250 words)
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JackRusselTerrier
sniff out the truth and chew on facts
12:33 PM on 04/09/2012
The rating system has been flawed for many years. Violence gets a lesser restrictive rating than sex and swearing.
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ae12wrangell
Who ordered a pizza?
12:19 PM on 04/28/2012
If only Jack Valenti had stuck with the original MPAA system he developed in 1967. Back then it was;

G -General Audiences

GP - Guidance of Parent

R - Restricted

X - Nobody under 17 Admitted**

**Midnight Cowboy, won Best Picture, and is to date, and possibly forever, the ONLY X Rated Film to win an Academy Award for Best Picture. (If Midnight Cowboy was made in 1940 or anytime before, it never would have made it to any movie theatre.)
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John Horner
12:31 PM on 04/09/2012
The MPAA is itself a bullying organization. What is a bully? Someone who coerces others into doing something they don't want to do and/or makes others feel bad about themselves for no good reason.

The MPAA loves violence but is offended by overt sexuality. What is up with that?
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Tom95134
01:17 PM on 04/09/2012
The MPAA is a lft over from the Catholic Church's Legion of Decency and needs to be eliminated.
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Pucifer
Fight Back Against Oppression!
12:26 PM on 04/09/2012
MPAA thinks scenes of horrific violence are suitable for children, but a few "F" words are beyond the pale?
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dmwirth
11:47 AM on 04/09/2012
Bully being bullied.
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goodog
Honk if you believe in a public editor.
11:44 AM on 04/09/2012
Oh, I forgot we're owned by moviefone, too.
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nmmagyar
Proud memebr of the vast left wing conspiracy
11:21 AM on 04/09/2012
Why is it the responsibility of the movie industry to rate movies? I always thought that was what parents were for. I would like parents to be involved enough in their damn kids' lives enough to know what movies they are watching, music they are listening to, etc rather than what seem to be: just let a commission assign a rating and if that rating is "age appropriate" it's ok for your kid to go see/hear it with no idea what the movie is about.
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lemmyk73
When you see a Rainbow, it is God having gay sex.
10:57 AM on 04/09/2012
A PSA disguised as a documentary. Ugh-

You want to stop bullying- you do not need a movie:

1. parents teach our children about morals and give them self esteem. Stop ignoring them so you can watch Dancing with the Stars. Our children are not inconveniences. They are our children. Act like parents. A child needs to feel safe in his or her own home and as parents we need to teach our kids that we are there for them and will protect them. No matter what happens at school, our children offer so much joy to us at home. If a kid feels alone at home and school, the kid will have major problems.

2. Teach your kids that it is ok to fight back. If you want to stop bullying where it stands, our kids who are bullied need to learn how to throw a punch. Bullies prey on the weak and if we teach our children to be weak, they will get bullied. Simple as that.

3. Schools need to stop coddling the bullies and expel them. No excuses. No negotiations with parents.
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JackRusselTerrier
sniff out the truth and chew on facts
11:46 AM on 04/09/2012
I haven't seen the movie, but if it helps people understand the dynamics of bullying, that is a good thing.

Concerning #2 and #3 You give terrible advice.

I used to work as an interventionist in a high school. A smaller person is not going to necessarily be able to defend themselves physically.
Also, bullying doesn't have to be physical at all. Most bullies taunt and harass their victims. Your suggestion is for kids to fight each other. That is NOT a solution. It is a perpetuation of a problem. Teaching people to fight to solve their issues causes further problems down the road. Once a person reaches a certain age, the result from your tactic is the person will be spending time in a courtroom defending charges or worse; they will end up in a hospital or a morgue. It is much better to foster high self esteem in your child. Bullies usually seek out a person who has a low self esteem and dig at it. If a person has an attitude of 'Whatever, I don't care what you say, I know who I am and I'm better than that' they will be able to deal with whatever comes their way.
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lemmyk73
When you see a Rainbow, it is God having gay sex.
11:59 AM on 04/09/2012
Wrong- Bullies are weak individuals who prey on smaller people. If you retaliate, you will not be picked on again and you gain respect.

Verbal or physical- punch the bully. He/she will leave you alone. Fighting is not the answer but self defense and standing up for yourself is the answer. Doing nothing will ensure you continue to get picked on.

Strong self esteem entails being able to defend yourself. sometimes verbal defense is best but sometimes physical defense is the answer. Never take S*** from anyone. Ever.
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JackRusselTerrier
sniff out the truth and chew on facts
11:47 AM on 04/09/2012
Schools need to have a no tolerance policy towards bullying, but permanent expulsion will not solve the problem. Education, mediation, detention, and suspension, are better
solutions. Once a person is expelled from school, then what? Are they going to change their behaviour? Probably not. Are they going to be a educated productive member of society? Probably not. Your temporary fixes won't fix anything at all.
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lemmyk73
When you see a Rainbow, it is God having gay sex.
12:00 PM on 04/09/2012
Too bad. If not expulsion then fine the parents until they are broke.

If a child is bullying and seeking to hurt others then they do not deserve an education. Who cares if they are productive members of society. They had a choice and chose wrong.
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kinopravda
10:57 AM on 04/09/2012
Apparently they haven't heard how kids speak these days or what they do these days. "Profanity" is nothing new to these kids, apparently these stepford wives know nothing about today's youth. They're saying a lot worse than f*&$ and it's pathetic that they'd censor me if I actually wrote the word. If you can't handle that word and you're a teenager or adult than you're pretty immature.
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Marioth
Artist, Scientist, Musician
10:57 AM on 04/09/2012
The MPAA is worthless. The world requires no censor in 2012.