BugEyes is behind "The Men in Black Suits Are Real," a viral marketing campaign created to help promote the latest chapter in the "Men in Black" franchise. The marketing push includes a blog, aptly titled TheMenInBlackSuitsAreReal.com, along with an advertisement featuring a hotline number for people to call and get more information on MIB.
In the last decade, studios have been stepping up their viral marketing effort to drum up excitement for upcoming projects. "The Blair Witch Project," "The Dark Knight," "The Girl With the Dragon Tattoo" and "Super 8" have all had successful -- and extremely cryptic -- ad campaigns.
So how does "MIB 3" stack up to those? For those who are already familiar with the "Men in Black" franchise, the stunt comes off forced and overdone. The driving message behind "The Suits Are Real" is that Men in Black and aliens actually exist. BugEyes' blog links to a variety of YouTube clips and stories on UFO sightings and other extra terrestrial activity. The thing is, fans of "MIB" already know all about the "government coverup" behind both of these things -- they were talked about extensively in the first two films.
Even if you make the case that the campaign is being directed toward younger kids who aren't as familiar with the "MIB" franchise, the information being provided by BugEyes can be found out just by watching the trailer.
Take "The Men in Black Suits Are Real" hotline. Other than directing you to the website, BugEyes talks about an alien named Clive, wants you to know he has evidence that "extra terrestrials live among us" and that there's "a secret organization of these Men in Black suits that watch over them." If you have any information about aliens, BugEyes wants you to leave a message on the hotline, right after he gets through this stale "Terms of Service" statement.
By leaving your message [on this hotline], you grant the MeninBlackSuitsAreReal.com permission to use your voice and anything you tell me about yourself and any portion of the content of your message in audio or text form as part of the Men in Black Suits Are Real experience without additional consent or compensation. Just letting you know.
The fun thing about the viral campaigns of "Tattoo" and "Super 8" were the mystery and intrigue behind them, which is lacking in the "Suits" effort. However, there may still be some hope for "MIB 3." In addition to the Suits Are Real, there is a website for Wu's Diamond Garden, a fake Chinese restaurant that serves up some odd deep-fried extra terrestrial food (photos included).
"Men in Black 3" won't hit theaters until May 23, 2012, so expect plenty more viral material to arrive in the next few months.
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Are the Men in Black real? According to a 14-year-old who goes by the name of BugEyes, they are.
BugEyes is behind "The Men in Black Suits Are Real," a viral marketing campaign created to help pro...
Are the Men in Black real? According to a 14-year-old who goes by the name of BugEyes, they are.
BugEyes is behind "The Men in Black Suits Are Real," a viral marketing campaign created to help pro...
Of course men in black are real- what they actually do is unknown- mostly. The secrete security and police state we live under is so pervasive they eat a substantial part of the military budget and all kinds of black -ops money is funneled in. Privet security contractors don't have to share- not even with the government that hires them. The entire drug war is a huge scam on the American people. Privet prison contractors must keep the holds full while the DEA sure loves that drug enforcement money, while the CIA actually supports the drug industry for the Black-ops money it generates, and let us not forget the bankers that launder drug capital. Yeah men in black are real- the shadow government and big business needs them.
Rachelwordsmith: Of course men in black are real- what they actually
True story - in 1996, my father, who was an astronmer, was out in West Texas taking pictures of Orion. 15 min time lapse photography. When the film was developed, some very unusual was in the picture. I'll send it to you for anyone who wants to see it. He showed the picture to some friends at NASA. Next thing we know "some people" showed up wanting the picture and the negative. He refused and two weeks later had a whats called sudden cardiac death. So when people talk about the "MIB" I still wonder about who those people were Dad came in contact with.
sharonandkatie1: True story - in 1996, my father, who was an
I think you're critique is a little harsh. The kid is 14, he has put alot of work into this. There is no reason to shoot down everything he has accomplished. Sure it's not as good as the adult professional ones that had tons of money to work with. It's done by a 14 year old, I think it's very impressive for a child's accomplishment
Sarah_Matteau: I think you're critique is a little harsh. The kid
I remember back in the day having the opportunity to read the "MIB" script before the movie was made. The movie was good, but the script played better because the MIB were an extension of Immigration and Naturalization, and the script was written that way... think of border agents wearing black suits. Changes were made, stars were added and we got the franchise we have today.
Still wonder how the original script would've looked had it been filmed.
Phillip_Ramirez: I remember back in the day having the opportunity to
Just think of it...if interest in disclosure starts pouring in from these teenie-boopers, there might be a huge tidal wave push for the United States to allow us to be completely informed...Eisenhower was our first president to interact with the ET's, so you know there must be a boat-load of information being kept from us...like the permission given to THEM to use our missing children on the milk cartons never found in exchange for technical expertise....and other horrifying agreements our government made with them.
ladyrix: Just think of it...if interest in disclosure starts pouring in
Then we'll find out that none of this is even real. It's all an illusion. We're really wired into a power grid feeding into a diabolical AI system.... Oh no, they've detected me, I have to RUN!!!
NorthFace4: Then we'll find out that none of this is even
I just finished writing a novel whereby a teen age girl cracks open the mystery of Aliens. With he publishing industry in flux I don't know when Soul Harvest will come out, but I believe it's timely.
Rachelwordsmith: I just finished writing a novel whereby a teen age
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The Huffington Post Alex Suskind First Posted: 03/ 8/2012 1:13 pm Updated: 04/27/2012 3:57 pm