Jean Dujardin's 'Les Infideles' Posters Campaign Draw Criticism In France (PHOTOS)


First Posted: 02/ 2/2012 8:59 am Updated: 02/ 2/2012 8:59 am

A sudden breakout star in America for a classic homage to old Hollywood, Jean Dujardin is under fire in his home country for a movie campaign that is anything but traditional.

"The Artist" star appears in a series of posters for French film "Les Infideles," which is made up of shorts about male infidelity. A number of the posters, which appear as billboards and in magazines, are sexually suggestive, including one in which Dujardin is holding up the legs of a woman, and another where it appears co-star Gilles Lellouche is receiving oral sex. There are also posters that show Dujardin and Lellouche bare-chested, watching scantily clad women pass by.

Already, complaints have rolled in, and The Hollywood Reporter relays that the magazine Studio Cine Live has announced that the ads will be pulled. French news site The Local reports that Stéphane Martin, of the country's professional ad regulation board, said in a statement that, "There is no pre-control for posters. However we have advised JC Decaux, who manages the poster sites, to take these down."

"Les Infideles" hits theaters on February 29th, just days after Dujardin goes up for his first Academy Award. "The Artist" is favored to win Best Picture, while Dujardin, who has won both a Golden Globe and a Screen Actors' Guild Award for his role as an iconic silent film star who gets left behind with the advent of talkies, is a favorite to win Best Actor.

For more on the posters, click over to The Hollywood Reporter and The Local.

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A sudden breakout star in America for a classic homage to old Hollywood, Jean Dujardin is under fire in his home country for a movie campaign that is anything but traditional. "The Artist" star app...
A sudden breakout star in America for a classic homage to old Hollywood, Jean Dujardin is under fire in his home country for a movie campaign that is anything but traditional. "The Artist" star app...
A sudden breakout star in America for a classic homage to old Hollywood, Jean Dujardin is under fire in his home country for a movie campaign that is anything but traditional. "The Artist" star app...
A sudden breakout star in America for a classic homage to old Hollywood, Jean Dujardin is under fire in his home country for a movie campaign that is anything but traditional. "The Artist" star app...
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04:33 PM on 02/02/2012
I love "The Artist" and hope it wins Best Picture. I could care less about a poster for another movie. Here's my favorite review of the movie from a Finnish film critic who is attempting to write in English.

http://mankabros.com/blogs/btp/2012/01/24/the-artist-review/
10:26 AM on 02/02/2012
hello.i'm a french woman,35 years old and as many others i think these posters are funny.you have to take it for the 1 degre.in france we have a problem with some women...these posters are funny, the film talks : machismo, the ego masculin.in France we have a problem with a group of feminists who 's now offended about everything and nothing, manhandling those who do not agree with them group..i am a woman, I 'm assuming and I assume my way of life. I 'am tired of dicktat a handful.in tv there are advertisements who are degrading for the woman.why by ex show a naked woman to sell a yogurt? for the film : Here it is humor, irony .