As it turns out, not even art-house audiences were clamoring for a subtitled drama about the Bosnian war over the Christmas holiday. 'In the Land of Blood and Honey,' better known as Angelina Jolie's directorial debut, earned just $27,827 from three theaters during the four-day weekend. That breaks down to $9,267 per screen, which, while being the fourth-highest per-screen average of the weekend, is on the low-end for a limited release.
On the bright side, you can only imagine what 'In the Land of Blood and Honey' would have done without Jolie behind the camera. Featuring a cast of no-name performers and the brutal setting of the Bosnian war, the film is an almost impossible sell for audiences of any stripe.
"We obviously realize that the subject matter itself is very demanding," Bob Berney, president of FilmDistrict's distribution branch -- the studio that release 'Blood and Honey' -- told the Los Angeles Times. "But Angelina's name helped tremendously in getting the word out. This appeals to art-house crowds -- people interested in politics or history -- but I think she definitely helped to expand the audience."
'In the Land of Blood and Honey' remains out in theaters now.
[via LAT/Company Town]
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