We haven't even seen 'Contagion' yet, but the look on Gwyneth's Paltrow's dying face (spoiler?) has been more than enough to make us wash our hands with bleach and sandpaper these past few weeks. In one of the more inspired ad campaigns of late, the marketing team at Warner Bros. Canada hired a team of microbiologist and immunologists to create some truly one-of-a-kind billboards for the Steven Soderbergh-directed film at the Toronto International Film Festival. Not the kind of posters you'd want hanging up in your bedroom, perhaps, but -- as seen in the video ahead -- they sure do fit the movie's tone.
One germaphobe's nightmare is another horror buff's excitement. 'Contagion' is out in theaters now.