The ad was shot by Oscar-winning director Jean-Jacques Annaud ('Black and White in Color,' 'The Name of the Rose,' 'Seven Years in Tibet') and uses the song 'Heavy Cross' by The Gossip.
Theron, who won an Oscar for her role in 'Monster,' hasn't had a major big screen role since 2008's 'The Burning Plain,' but that will change with upcoming turns in 'Young Adult,' 'Prometheus' and 'Snow White and the Huntsman.'
It's been several years since deceased movie stars have been used in ads; the most famous being the Diet Coke ads with Elton John performing for Humphrey Bogart, James Cagney and Louis Armstrong. The moving images of Fred Astaire, Lucille Ball and John Wayne have also been used in commercials.
If this ad is successful -- and it sure works for us, despite the annoying soundtrack -- might there be more uses of deceased stars in ads? What do you think?
Check out the ad after the jump.
Tip of the hat to The Hollywood Reporter.