The book begins with the American success story of father and son Bill and Scott Rasmussen, who tapped into their credit cards to buy a transponder on RCA SATCOM I in 1979 to show sporting events nonstop on a 24-hour station. Almost immediately, Getty Oil came onboard, and soon after the Rasmussens were forced out. ESPN originally showed college football and basketball games, Australian rules football, the Canadian Football League, Davis Cup tennis, professional wrestling and boxing. Of course, it later grew into a powerhouse network that changed the way we watch sports.
Authors James Andrew Miller and Tom Shales, who also wrote 'Live From New York: An Uncensored History of Saturday Night Live, as Told by Its Stars, Writers and Guests,' use the voices of past and present ESPN personalities and producers to tell the network's story, which entails plenty of backstabbing, swollen egos, cheats and small minds.
According to Deadline, the ICM agency created quite a stir when it began shopping the book around in recent weeks; several writers and directors have shown interest in the story. But the trick will be to nail down the sprawling tale, one that has no single hero or villain.
Stay tuned for this one.