After teasing fans across the globe with the cryptic debut of Pottermore.com last week, J.K. Rowling has finally revealed the secrets behind her latest digital endeavor.

After long resisting the idea of releasing the Harry Potter series in e-book form, Rowling has finally caved and will be digitally releasing all seven novels in October when the site opens to the public. In addition, the e-books will be fully illustrated and interactive to the point where "You visit Diagon Alley, get sorted into a house, cast spells and mix potions to help your house compete for the House Cup," said Rowling. And as if that weren't enough, the Pottermore website itself will serve as a place for fans of the novels and films to discuss, relive and discover new developments in the stories that Rowling has been keeping secret all these years.

But wait, that's not all! Hit the jump to hear more, ya' muggles.

In regards to why she decided to take on this new venture in the world of Harry Potter so late in the game, Rowling stated, "I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new digital generation."

With the July 15 release of the final Harry Potter movie just weeks away and the ever-increasing popularity of e-readers, this seems like as good a time as any to both reach out to a new era of fans and capitalize on the success of one of the biggest franchises in movie history (maybe the biggest). And if you head over to Pottermore right now and punch in your email address, you just might be lucky enough to test the site out before the masses.

Sounds like a perfect time to break out that Felix Felicis.

How excited are you for Pottermore?

[via Arts Beat]