As 3D wanes in popularity with audiences tired of the high-priced gimmick, Michael Bay is promising that 'Transformers: Dark of the Moon' will be worth your extra coin. He's also asked theater owners to make sure that the movie is shown correctly in 3D, since shoddy projection is one of the reasons movie fans have soured on the 3D experience.
Last week, Bay called the chief executives of major theater chains to ask them to show 'Dark of the Moon' with brighter projection so that the 3D looks its brightest and sharpest. That burns out projector bulbs more quickly, but makes a big difference in the visuals.
"If this was having my name on it, I was determined to make it technically perfect," Bay told the New York Times.
"We're putting all of our resources into this," said Brad Grey, chairman of Paramount, which is distributing the film. Like Bay, he promises that the 'Transformers, in its 3D version "is the most spectacular visual experience I have ever seen."
"The consumer has had a reaction to bad 3D and subtle 3D," said Rob Moore, Paramount's vice chairman. "Well, with 'Transformers' people are going to leave saying, 'You absolutely must see this in 3D.'"
Are you planning to see 'Dark of the Moon' in 3D?
[Via New York Times]