To celebrate the beginning of production on the film -- which stars Julia Roberts as the evil queen and Lily Collins as Snow White -- Relativity Media bought a two-page ad in The Hollywood Reporter that showcases the film's visual style.
There's a Russian-inspired castle and lots of snow, which makes it look more like an update of 'Anastasia' (or perhaps 'The Snow Queen') than the traditional Snow White, whose tale has usually been told in a snow-free setting.
Snow White also seems to be wearing a very short dress; no Disney-style gown for this modern heroine, apparently.
The tag line is "A comedic adventure awaits," which seems at odds with the 'Doctor Zhivago'-esque feel of the images.
See more concept art after the jump.