In the mini-film directed by 'Black Swan' auteur Darren Aronofsky, Cassel woos three beautiful women -- including one Natalie Portman lookalike -- in one night in Paris, all scored to Aronofsky's favorite composer, Clint Mansell.
The ad was shot in three days across five locations in Paris last December. And the inspiration is very Aronofsky: He took the idea from 'The Seducer's Diary' by Danish philosopher Soren Kierkegaard.
Watch the video after the jump.
A five-minute version will reportedly surface later this year.
Cassel told Womens Wear Daily that although he's working for the same director, there is a difference between portraying a character in a film and acting as the face of a fragrance.
"It is another role, but at the same time ... when [people] see a movie, they think, Oh, it's a character. When they see an ad, they say, 'Oh, it's him.' But it's not."
Cassel teamed with French helmer Gaspar Noé ('Irreversible') for a previous Yves Saint Laurent campaign.
[via Movieline, Hollywoodlife]