'The Help' trailer is out and it seems to have all the charming characteristics that made the book a blockbuster.

Set in Mississippi during the late 1960s, 'The Help' follows Eugenia 'Skeeter' Phelan (Emma Stone) as she returns from college and lands a job writing a column on cleaning in her local paper. Not knowing anything about cleaning, Miss Skeeter must rely on her friend and maid, Aibileen (Viola Davis).

After Aibileen's friend Minny (Octavia Spencer) agrees to help, this collaboration evolves into a full-blown book project with Skeeter attempting to interview the help of her friends and neighbors to tell their side of the story.

Needless to say, we can reasonably expect a delicious payoff in the third act.

What do you think of the trailer? Let us know in the comments.