Swedish commercial director Fredrik Bond, who has directed ads for Nike, Levis, Adidas, Guinness and Heineken, and was nominated in 2004, 2008 and 2009 as the Directors Guild of America's outstanding director in commercials, will helm the production.
Efron's last starring role, in 'Charlie St. Cloud,' was a bit of a dud. He's just finished a juicy role in director Scott Hicks' 'The Lucky One,' a story about a Marine who returns to North Carolina after serving three tours in Iraq and searches for the unknown woman he believes was his good luck charm during the war. He's also finished Garry Marshall's ensemble comedy 'New Year's Eve.'