Hollywood might be obsessed with tired remakes and reboots, and they might also be overly fond of 3D, but one thing's for certain: They're skilled at turning drama into goldmines. This time, it's not pulling a quickly fading star back from self-annhilation -- it's applauding mischief-maker Ricky Gervais.
Some HFPA members may have been ready to have the Golden Globes host's head thrown on a platter after last month's ceremony, but they can't deny the success of his broadcast, and how his humor gave the awards program a needed jolt of adrenaline.
In fact, Gervais's second stint at the Globes was so successful that the Hollywood Foreign Press Association naturally wants him back.
HFPA President Philip Berk may have found some of Gervais' humor unacceptable, but it looks like he cannot deny the evening's success. As Gervais wrote in Heat, "The ratings went up again and the organizers asked me to consider a third year. I don't think I should. I don't know what I could do better. I certainly couldn't get more press for them, that's for sure. You know me. Two seasons is enough."
Is it really enough? We seem to be in a never-ending loop of big awards-ceremony promises and bland actualities. For once, the Globes had more going for it than drunk stars with loose lips -- it had some entertaining comedy and solid post-program buzz.
Should Gervais come back, and if he does, can HFPA handle even racier comedy?