Brand first came to fame in the UK as a comedian who freely acknowledged (and riffed upon) his addiction to heroin and his alcoholism. With his willingness to court controversy, his relationship with Katy Perry and his outrageous humor, Brand is a natural to play musical types. According to Deadline, he's "circling" the role of Lonnie, the manager of an 80s club. If he takes on the job for director Adam Shankman, with whom he worked on 'Bedtime Stories,' Brand would potentially be joining Tom Cruise (as an over-the-top rock star) and Alec Baldwin (as the club's owner).
Shankman has been attached to the project for more than year. With a projected May start date on the horizon, there's still time for a little more dancing and "circling" for the stars, and right now it seems that everyone is waiting on Cruise, a notoriously cautious, if not outright indecisive, performer to sign on the dotted line.
In addition to the rumored interest of Cruise, Baldwin, and Brand, we've also heard reports at various times about Mary J. Blige (we speculated she might play a strip club owner), Taylor Swift, Seth Rogen, and Will Ferrell. Every role seems to be up for grabs right now and we're anticipating that more names will surface as the start of production draws closer.