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"They don't make movies like they used to." That complaint gets thrown around a lot, and while all you hip, with-it young people may think it's nothing more than the bitter rantings of some old geezer who can't handle all the cool, totally awesome movies coming out, the new video "A Brief History of Conspicuous Product Placement in Movies" proves that in fact, they do not make movies like they used to.
Put together by Oliver Noble and rest of the hilarious team over at FilmDrunk, this video examines cinema's long love affair with dropping gigantic obvious commercials in the middle of movie scenes; it's a phenomenon that started all the way back in the silent era and has reached wonderful new heights in today's modern film world. Check out the video after the jump, and watch all the ways you are constantly bombarded with advertising -- including a pit-stop at a certain '90s romantic comedy and its use of a (cough, cough) certain website.
Product placement is a tricky thing; some movies need to utilize product placement in order to actually afford making the movie, like 'Wall Street: Money Never Sleeps' ironically proved last fall. But most of the time, it's just because people really, really like money. Why would Adam Sandler turn down an extra $500,000 when all it requires him to do is say, "Don't get any of that on my Chipotle Burrito Bowl" after Rob Schneider's character get hit in the groin?
But for the audience that has to pay over $10 just to get into the theater, then sit through commercials for Coke and Verizon -- before the trailers even start -- we would like a 90-minute break from our corporate overlords trying to hypnotize us into buying their new thing.
One thing we were reminded by from the video: the '80s were an especially awful time, and kind of overrated as a decade.
We would say Bill Hicks was rolling over in his grave, but since that will most likely merit a " ... who?", we'll just say 'Transformers: Dark of the Moon' opens on Fri., Jul. 1.