The winning bid, of $2000, was posted by Twitter user @GFBRobot, and will be matched by Smith to make a total donation of $4000. This marks a significant dent in the mission's goal to raise $80,000 before the year's end to take care of their 2011 operating budget. The poster exclusive went to GiantFireBreathingRobot.com. See a bigger version here.
The poster features Michael Parks's Pastor Abin Cooper character, and like the 'Virgin' poster, features simple red lettering, this time reading, "The Father." The dark image is broken up with scratched texturing - including the unmistakable likeness of a crucifix - hinting at a slightly less cheerful piece of cinema than we're used to from Smith. And given the plot's religious themes, this latest poster's similarity to Mel Gibson's 'Passion of the Christ' 1-sheet seems more than coincidental.
Of course, this isn't the first time the internet-savvy director of 'Clerks', 'Jay & Silent Bob Strike Back' and 'Cop Out' has chosen to promote his movies a little differently from the norm. When 'Dogma' was released in 1999, Smith joined a small group of religious protesters - who failed to recognise him - and held a placard proclaiming, "'Dogma' is dog****." He was even interviewed by a television station (see below), who later identified him as the director.
For the 2001 film 'Jay and Silent Bob Strike Back', Smith created Aintitcool-alike movie website MoviePoopShoot.com, which also featured in the narrative of the film itself, to lampoon the internet era of movie fans posting negative comments online. According to Ben Affleck's character Holden, it's populated by, "militant movie buffs. Sad pathetic little bastards, living in their parents' basement, downloading scripts and what they think is inside information about movies and actors they claim to despise and yet can't stop discussing."
And in 2008, the poster for 'Zack and Miri Make a Porno' featured a crude stick figure illustration of stars Seth Rogen and Elizabeth Banks after photographic posters were banned by the MPAA. Bold letters on the poster declared, "Seth Rogen and Elizabeth Banks made a movie so titillating that we can only show you this drawing."
The charitable donations in the case of 'Red State' make this a different, and decidedly more important, stand though, and Smith suggests there'll be similar campaigns on the way, including one at the film's Sundance premiere.
Smith hopes to find a distribution deal for 'Red State' at the Sundance Film Festival. Follow him on Twitter here, and keep up with all the latest 'Red State' news via his 'Red State of the Union' podcast at this address.