It was only a matter of time before the other side weighed in, and now Piranha 3D producer Mark Canton has written a rather lengthy, and accurate, rebuttal.
Movieline got in touch with the producer, who jumped at the opportunity to share his thoughts. Canton says: "His comments are ridiculous, self-serving and insulting to those of us who are not caught up in serving his ego and his rhetoric." He goes on to shame Cameron for denouncing genre movies and ignoring the fact that many filmmakers, including Scorsese himself, started with smaller, pulpier filmmaking.
And Canton doesn't only talk of the success of the film and the worth of genre fare. The producer also went after many of Cameron's mainstays, stressing that contrary to Cameron opinion, "size doesn't really matter," and better yet, he took a critical approach to Avatar:
But as much as my Avatar-hating self was amused by the cattier aspects, Canton is completely right in insisting that Hollywood has "to inspire, teach, and mentor this next generation of filmmakers." "It is garbage to suggest that any film or any filmmaker who cannot afford to work to your standards should be dissuaded from following his or her craft by not making 3D movies."Let's just keep this in mind Jim ... you did not invent 3D. You were fortunate that others inspired you to take it further. The simple truth is that I had nothing but good things to say about Avatar and my own experience since I actually saw it, and didn't damn someone else's talent publicly in order to disassociate myself from my origins in the business from which we are all very fortunate. To be honest, I found the 3D in Avatar to be inconsistent and while ground breaking in many respects, sometimes I thought it overwhelmed the storytelling. Technology aside, I wish Avatar had been more original in its storytelling.
And finally: "3D unto itself is not a genre Jim, it is a tool that gives audiences an enhanced experience as they experience all kinds of movies."
You can read the letter in its entirety at the Movieline link above, and weigh in below: What do you think of Canton's comments?