What's funny is that I don't even think people like this stuff. I think that -- outside of audiences who are on top of the movie beat -- the Friedberg/Seltzer anti-phenomenon remains under the radar. I suspect that people are just getting snookered over and over again. But who knows.
Vampires Suck led the pack of five different new releases in what was for all intents and purposes the first weekend of the fall season. The rest had middling debuts, though the only real disappointment was The Switch, which got no traction and grossed only $8.1 million -- on par with last year's Jennifer Aniston stinker Love Happens, though the folks behind this reasonably clever, reasonably well-reviewed film likely hoped for more. The Bow Wow comedy Lottery Ticket made $11 million, which is just fine for that film; ditto Piranha with $10.5 million. $8.3 million for Nanny McPhee Returns is a little disappointing (the first film did better), but that movie is looking overseas for the bulk of its business anyway.
Despite all the new "competition," Stallone's The Expendables took first place again, while Eat Pray Love didn't show much staying power, slipping to third. Scott Pilgrim vs. the World, likewise, didn't really show signs of sticking around; it's looking like $30 million (and eternal cult status) for the beloved comedy.
1 - The Expendables (Lionsgate) - $16.5 ($5,046) - 53% - $64.9
2 - Vampires Suck (Fox) - $12.2 ($3,774) - new - $18.6
3 - Eat Pray Love (Sony) - $12.0 ($3,894) - 48% - $47.1
4 - Lottery Ticket (Warner Bros.) - $11.1 ($5,639) - new - $11.1
5 - The Other Guys (Sony) - $10.1 ($2,909) - 42% - $88.2
6 - Piranha 3D (Dimension) - $10.0 ($4,063) - new - $10.0
7 - Nanny McPhee Returns (Universal) - $8.3 ($2,985) - new - $8.3
8 - The Switch (Miramax) - $8.1 ($4,026) - new - $8.1
9 - Inception (Warner Bros.) - $7.7 ($3,188) - 32% - $261.8
10 - Scott Pilgrim vs. the World (Universal) - $5.0 ($1,785) - 53% - $20.7
Next week: A potential sleeper in the form of The Last Exorcism, the heist thriller Takers, and a semi-wide rerelease of Avatar in slightly extended form.