I woke up yesterday morning to loads of Twitter angst over the comparatively weak box office performance of Scott Pilgrim vs. the World, which I think is one of the only movies to become a cult hit before the cameras even rolled. But look. The movie (which is terrific, and has earned its praise) is aimed at a very specific audience, by definition limited. It has no brand name. No stars other than MIchael Cera -- whose presence does little to broaden the film's appeal, since his fans are the same people who were inclined to see it anyway. A very peculiar aesthetic. I think that an $11 million debut -- more than twice the opening weekend gross of either of Edgar Wright's similarly adored previous films -- is kind of a victory, the reported $60 million budget aside. I'm not sure what people expected.

On the other hand, everyone agrees that $35 million for Lionsgate's The Expendables is a victory. (Sylvester Stallone certainly does, as evidenced by his comments in a fawning Hollywood Reporter interview.) Not sure how much of that is nostalgia-driven, and how much is par for a generic, well-marketed action flick these days. The $24 million for Eat Pray Love is disappointing given the presence of Julia Roberts, the popularity of the source material, and a 3,000-screen opening -- but there's some potential for the film to make up ground in the coming weeks, as there will be little high-profile competition.

Inception continues to chug along, approaching $250 million . . . it's been a good summer for adult-oriented action films all around. Even Salt, which easily could have gotten lost in the shuffle, has done very respectably, crossing the $100 million mark this weekend.

The full top 10 after the jump.

1 - The Expendables (Lionsgate) - $35.0 ($10,713) - new - $35.0
2 - Eat Pray Love (Sony) - $23.7 ($7,690) - new - $23.7
3 - The Other Guys (Sony) - $18.0 ($4,390) - 49% - $70.5
4 - Inception (Warner Bros.) - $11.4 ($3,644) - 39% - $248.6
5 - Scott Pilgrim vs. the World (Universal) - $10.5 ($3,735) - new - $10.5
6 - Despicable Me (Universal) - $6.8 ($2,315) - 27% - $222.0
7 - Step Up 3D (Touchstone) - $6.6 ($2,717) - 58% - $29.6
8 - Salt (Sony) - $6.4 ($2,241) - 42% - $103.6
9 - Dinner for Schmucks (Dreamworks) - $6.4 ($2,074) - 39% - $58.8
10 - Cats & Dogs: The Revenge of Kitty Galore (Warner Bros.) - $4.1 ($1,494) - $35.1

Next week: Seems like the official start of the fall. Lottery Ticket starring Bow Wow, Nanny McPhee Returns, the scarcely marketed Jennifer Aniston/Jason Bateman comedy The Switch, the latest Friedberg/Seltzer scam Vampires Suck, and Alexandre Aja's Piranha 3-D. Which I'm kind of looking forward to. What the heck.