CATEGORIES New Releases, Box Office, Movie News, UK Box Office, New Releases, Cinematical, UK Box OfficeI woke up yesterday morning to loads of Twitter angst over the comparatively weak box office performance of Scott Pilgrim vs. the World, which I think is one of the only movies to become a cult hit before the cameras even rolled. But look. The movie (which is terrific, and has earned its praise) is aimed at a very specific audience, by definition limited. It has no brand name. No stars other than MIchael Cera -- whose presence does little to broaden the film's appeal, since his fans are the same people who were inclined to see it anyway. A very peculiar aesthetic. I think that an $11 million debut -- more than twice the opening weekend gross of either of Edgar Wright's similarly adored previous films -- is kind of a victory, the reported $60 million budget aside. I'm not sure what people expected.
On the other hand, everyone agrees that $35 million for Lionsgate's The Expendables is a victory. (Sylvester Stallone certainly does, as evidenced by his comments in a fawning Hollywood Reporter interview.) Not sure how much of that is nostalgia-driven, and how much is par for a generic, well-marketed action flick these days. The $24 million for Eat Pray Love is disappointing given the presence of Julia Roberts, the popularity of the source material, and a 3,000-screen opening -- but there's some potential for the film to make up ground in the coming weeks, as there will be little high-profile competition.
Inception continues to chug along, approaching $250 million . . . it's been a good summer for adult-oriented action films all around. Even Salt, which easily could have gotten lost in the shuffle, has done very respectably, crossing the $100 million mark this weekend.
The full top 10 after the jump.
1 - The Expendables (Lionsgate) - $35.0 ($10,713) - new - $35.0
2 - Eat Pray Love (Sony) - $23.7 ($7,690) - new - $23.7
3 - The Other Guys (Sony) - $18.0 ($4,390) - 49% - $70.5
4 - Inception (Warner Bros.) - $11.4 ($3,644) - 39% - $248.6
5 - Scott Pilgrim vs. the World (Universal) - $10.5 ($3,735) - new - $10.5
6 - Despicable Me (Universal) - $6.8 ($2,315) - 27% - $222.0
7 - Step Up 3D (Touchstone) - $6.6 ($2,717) - 58% - $29.6
8 - Salt (Sony) - $6.4 ($2,241) - 42% - $103.6
9 - Dinner for Schmucks (Dreamworks) - $6.4 ($2,074) - 39% - $58.8
10 - Cats & Dogs: The Revenge of Kitty Galore (Warner Bros.) - $4.1 ($1,494) - $35.1
Next week: Seems like the official start of the fall. Lottery Ticket starring Bow Wow, Nanny McPhee Returns, the scarcely marketed Jennifer Aniston/Jason Bateman comedy The Switch, the latest Friedberg/Seltzer scam Vampires Suck, and Alexandre Aja's Piranha 3-D. Which I'm kind of looking forward to. What the heck.