Cinematical has just received this exclusive poster for Magnolia Pictures' Freakonomics. (Visible in the gallery after the jump.)
It all started when Steven D, Levitt's Freakonomics: A Rogue Economist Explores the Hidden Side of Everything hit the book world like a whirlwind, daring to take the "boring" world of economics and give it a twist of the strange, mundane, and controversial. In 2007, word hit that the book would become a feature documentary, but rather than be tackled by one filmmaker, a who's who of notable documentarians came together for the project -- Morgan Spurlock (Super Size Me), Alex Gibney (Enron: The Smartest Guys in the Room), Rachel Grady and Heidi Ewing (Jesus Camp), and Eugene Jarecki (Why We Fight), with connective pieces by Seth Gordon (The King of Kong).
The film features four segments outlining the dirty world that surrounds Sumo wrestling (Gibney), the repercussions of baby names (Spurlock), what happens when underachievers are given cash to excel academically (Grady and Ewing), and why crime rates dropped in the early '90s (Jarecki). Our Christopher Campbell reviewed the film from Silverdocs, particularly noting the academia segment that spins off from the original source: "Ewing and Grady's final section, which deals with a study into how financial incentives may influence students' schoolwork, is the most rewarding, and I don't believe solely for those of us familiar with the book beforehand. That they were allowed to explore a topic not adapted at all from any of the chapters -- though still focused on Levitt's field work -- allows for new territory overall."
Check out the full poster in the gallery below, and get ready to catch Freakonomics on VOD September 3, or when the film hits theaters on October 1.