The weekend's other new wide release was the franchise dance-a-thon Step Up 3-D, and it didn't fare too well. Maybe everyone figured out that Channing Tatum, who headlined the first film, is never coming back. Maybe a Step Up movie was a bridge too far when it comes to paying a 3-D premium. (I can certainly imagine why.) In any case, the movie more or less wussed out to the tune of a $15.5 million weekend, falling behind both of its predecessors. Maybe adding "3-D" to the title isn't the solution to every franchise's problem after all.
Paramount and Warner Bros. each rolled out fairly commercial offerings in limited release, to correspondingly limited success. The former's Middle Men, with Luke Wilson as an internet porn pioneer, got no traction at all, taking in $300,000 on 250 screens. The scheduled expansion looks unlikely. WB's Flipped, a period coming-of-ager directed by Rob Reiner, had a slightly stronger showing, with $250,000 on 45 screens.
The full top 10:
1 - The Other Guys (Sony) - $35.6 ($9,751) - new - $35.6
2 - Inception (WB) - $18.6 ($5,442) - 32% - $227.7
3 - Step Up 3-D - $15.5 ($6,366) - new - $15.5
4 - Salt (Sony) - $11.1 ($3,346) - 43% - $92.0
5 - Dinner for Schmucks (Dreamworks) - $10.5 ($3,495) - 55% - $46.8
6 - Despicable Me (Universal) - $9.4 ($2,754) - 39% - $209.4
7 - Cats & Dogs: The Revenge of Kitty Galore (WB) - $6.9 ($1,895) - 44% - $26.4
8 - Charlie St. Cloud (Universal) - $4.7 ($1,725) - 62% - $23.5
9 - Toy Story 3 (Disney) - $3.0 ($1,778) - 26% - $396.3
10 - The Kids Are All Right (Focus) - $2.6 ($2,622) - 26% - $14.0
Next week: The Expendables for the guys, Eat Pray Love for the girls, and Scott Pilgrim vs. the World for the movie geeks.