The marketing for the Shyamalan-produced, Dowdle-directed 'trapped in an elevator' flick Devil has been going full bore of late, but I was actually getting quite, well, bored of it. It was just the same trailer, over and over and over. Don't get me wrong, it's a great trailer and I'm actually really looking forward to it (Universal's decision to move it forward several months for release, a rarity for horror movies, can easily be taken as a vote of confidence), I'm just tired of seeing the damned thing.

But the poster above, which Empire premiered, has me completely hooked back in. Bring on September 17th!