CATEGORIES New Releases, Box Office, Newsstand, Movie Marketing, ComicCon, Movie News, UK Box Office, Comic-Con, New Releases, Cinematical, UK Box OfficeOpining about how huge and out of control Comic-Con has gotten over the past few years isn't exactly new. After every year's show, countless scribes hit their keyboards ready to lament how the mega-event is too big for its own good and how comics -- the reason for its existence in the first place -- have been relegated to second-class citizen status. While I tend to agree with those views, I'm not convinced that it will ever really change. Comic-Con is big business now -- the proverbial dog-and-pony show crams more movies, panels, screenings, and assorted other hoopla into a several day span than any one person could possibly experience. When the cost to studios in terms of putting on the show is weighed against how much advertising bang for the buck they're getting and is determined to be a poor investment, that's when Comic-Con may finally start to change.
Heat Vision posted an interesting graphic that comes courtesy of Flixster. It tracks eight films featured at Comic-Con and how much the percentage of iPhone searches for those titles increased or decreased from last week to this week. The results are sort of surprising.
Hit the jump to find out how your favorite Comic-Con flicks are faring in the post-show afterglow.
Zack Snyder's Sucker Punch saw a whopping 2884% increase in searches. Scott Pilgrim gained 20% more traffic. Everything else? They lost ground. Tron, Thor, Captain America, Green Lantern, Green Hornet, and Megamind all saw drops in search engine traffic after the show.
Of course, as any first year Statistics student can tell you, correlation doesn't imply causation -- and there are numerous reasons for why this drop-off might have occurred. Everyone saw the new material for these movies last week and is taking a break now until more is released. Some of the movies aren't even close to their release. Plus, this isn't exactly a true random sampling -- while the iPhone is popular, it's hardly the only Internet device in town.
It is interesting though -- as Heat Vision points out -- how these numbers do seem to indicate that Comic-Con is failing to bring these films to a wider audience. Con attendees and the people who follow the event closely are checking the films out during the week of the show, but the films aren't "crossing over" to mainstream film fans in the weeks after. Spending money to promote movies to the people who were already going to see your film on opening weekend seems almost pointless.
Again, though, you have to take these figures with a grain of salt. It's all too easy to look at these numbers and start drawing conclusions -- and while they may be at least partially right, there are countless other variables to factor in as well. What we can see is that it appears movies hit a hype crescendo during the event and there's an inevitable letdown in the week after. Sort of like box office results these days.