Scott Pilgrim vs. the World, Edgar Wright's (Hot Fuzz, Shaun of the Dead) big-screen adaption of Bryan Lee O'Malley's manga- and videogame-influenced six-volume comic book series about a twenty-something slacker, the girl of his dreams, her seven, super-powered, evil-exes, doesn't hit theaters for (almost) three weeks, but San Diego Comic-Con has been all about Scott Pilgrim, from banners, to parties, to, of course, the panel (covered here by David Ehrlich for Cinematical), and even advance screenings (click here for Todd Gilchrist's SDCC review). You can even download a free Scott Pilgrim-related game (details here), but alas only for the iPhone, iPod Touch, and iPad. As part of the visibility-raising marketing campaign for Scott Pilgrim vs. the World, Universal has released multiple trailers, remixes, and clips exclusively to Yahoo (ten so far, with more, presumably, to come as we closer to the August 13th release date).

In the latest one-minute clip, set somewhere near the end of the film (spoilerphobes should skip the description and the clip too), Scott Pilgrim (Michael Cera), bummed about the direction his life has recently taken, receives a call from Ramona V. Flowers' (Mary Elizabeth Winstead's) seventh evil ex, Gideon Graves (Jason Schwartzman), while Scott's roommate Wallace Wells (Kieran Culkin), gets the last, best line, a perfect punhline to the scene.
You can check out the clip below:



So what did you think of the clip? What do you think of Universal's marketing strategy? Are they showing too much? Pushing too hard? Or were you going to see Scott Pilgrim vs. the World anyway? And, if so, are seeing Scott Pilgrim vs. the World for the cast, the director, or because you're a fan of Bryan Lee O'Malley's just concluded series?