The new service, called Ultraviolet, "would let consumers buy and access the material through smartphones, Web-connected televisions, tablet computers, PCs and game consoles." They're promising a single price for permanent access to movies and television programs across multiple platforms and devices. Of course, no one knows what that price will be ... yet.
The article mentions that 58 companies, including Paramount, Lionsgate, Sony, and NBC Universal are participating. The basic way this works is that consumers will sign up for the service through a content provider (meaning pricing structures will vary) and once done, they'll have a virtual "token" that allows them to access a storage locker containing all their digital content from any number of devices.
Notable in their absence from the list of companies participating are Disney -- who's developing their own version of similar technology -- and Apple, who have their own thing with iTunes.
There are still countless hurdles to be jumped before this product is ready for roll out, but testing is set to commence later this year. Sounds like a good idea, but I'm holding my excitement in check until we learn more about the cost. How about you?