Bad taglines are one thing, but bad movie titles are a particularly destructive breed. Saw 3D may seem unoriginal, but the franchise has kept it simple from day one and it's worked. Why change it now? As for the relocated tagline, I get what the filmmakers are going for with "The Traps Come Alive," but it still isn't the best way to convey the fact that this is the series' very first 3D installment. The first thing that crossed my mind when I heard the news was that perhaps the seventh film would incorporate a living element into the traps, like a death by bees type thing or maybe even a man vs. man trap.
Shock Till You Drop had a chat with Burg and Koules, during which the duo explained the reasoning behind the tagline. "One of the things we talked about during the campaign - especially with shooting in the 3D process, the traps really do come alive and we wanted that clear in the campaign," said Koules. Burg added, "We didn't want to confuse people and make them think we re-did the original Saw in 3D." That explanation doesn't quite fly, but now that the phrase is no longer part of the film's title, it's easily dismissible anyway.
Now, back to those traps. Koules explained, "We talked about doing six in 3D, but the technology wasn't there to meet our needs. We like to shoot these movies tight, fast and not long shots. Technology caught up to us and we took the movie and literally designed traps for the 3D." Hopefully he doesn't mean they designed the traps for 3D like The Final Destination exploited their death scenes for extra dimension, because Saw 3D is going to be packed with them so they better not be so in-our-face that they come across as tacky. Koules revealed, "There are, I think, eleven traps in this movie. To have that many traps, it's just a completely different experience for the hardcore fans."
Along with the initial news of the title change, we also got word that some lucky folks attending Comic Con would get the chance to see some footage from the film. However, according to Koules, "We're going to be at Comic-Con but we're not in Comic-Con." Turns out the footage they wanted to show isn't Con-friendly and wasn't approved for the convention's audience, but the report does mention that the two have a way around this roadblock, so Saw fans at SDCC might get that sneak peak after all.