The intense bidding war for the rights to adapt Fanboys' writer Ernie Cline's new young adult sci-fi novel Ready Player One has finally come to an end -- and Warner Bros. is the big winner.

Heat Vision has the latest on the book-to-film adaptation (the novel rights were acquired Friday by Random House -- for a sum reportedly in the "mid-six figure range"), which centers on a young outcast named Wade Watts. In the near future, Watts escapes from his daily drudgery by logging into an online game called The Oasis. When the game's billionaire founder dies, he offers players his fortune as the prize in a virtual treasure hunt. Watts gets in on the action, but soon finds himself facing off against corporate foes who will go to any lengths to get the money -- in both the real world and in The Oasis.

The film was pitched around Hollywood as a cross between Willy Wonka, The Matrix, and Avatar. Hollywood execs were excited about the project because it combines two things that are currently all the rage in Tinseltown: teen protagonists and virtual worlds. Warner Bros. beat out several other studios and production companies -- including Paramount -- for the rights to make the film. Donald De Line, currently attached as producer on the Green Lantern movie will tackle the same role with Ready Player One. Meanwhile author Cline will get to write the screenplay.

I'm not sold on this being the next Avatar, personally, but I also haven't read the book. What do you think? Does a movie that basically sounds like a scavenger hunt in Second Life sound like a good time to you or is this just one more example of Hollywood trying shoehorn gaming into movies?