CATEGORIES Action, Drama, Sci-Fi & Fantasy, Thrillers, Warner Brothers, Fandom, Movie Marketing, Movie News, Cinematical
I was catching a late showing of Iron Man 2 the other night with a friend, and naturally one of the trailers was for Inception. It looked, in a word, awesome. We all know Inception is going to rock, and it's one of the few highlights of an otherwise dreary summer movie line-up.
Writer and director Christopher Nolan and the cast have been fairly successful in keeping most of the details of this project quiet for much longer than usual. For quite a while, no one knew what the hell Inception was about. When I interviewed Joseph Gordon-Levitt in November, he wouldn't to talk about the movie, saying, "[Nolan] asked me, you know, 'Don't tell anybody anything about it.'"
He added, "I don't want to know the details or the particulars or the story and the plot before I see the movie. Why would I want to know about that before I see the movie? It kind of ruins the movie. So that's just me. I don't like to watch trailers for movies that I want to see. I want the movie to be presented to me the way the filmmakers wanted to present it. And I really admire Chris for being able to accomplish that."
I've avoided the Inception trailer, too, and not just because I do whatever JGL does. The only time I even watch trailers is if I'm writing a preview of a movie. As I sat in the movie theater, I wanted to close my eyes and stick my fingers in my ears until the trailer was over. It made me think of S.T. VanAirsdale's article on Movieline in May about the trailer. VanAirsdale asked, "Is it really doing ourselves (let alone the movie) any favors to succumb to the hype? As much as I want to see Inception, do I have to watch a trailer that gives everything away?"
Whether or not Inception's new trailer gives everything away has yet to be seen, since so much of the movie itself is still a mystery. (Well, sort of.) But personally, I really wished I could have continued to avoid the trailer and let Nolan work his magic on me without any clue as to what I would encounter once the lights went down.
Another hypothetical question I have is, given his druthers, would Nolan want to have us watching a trailer? It's not up to him, of course, and there are plenty of fans who would say that this just whets the appetite for the movie, but I wonder if someone who worked so hard to keep his project a secret for so long really would have preferred to spring it upon us all sight unseen.
Which side of the trailer-watching fence do you fall on?