Ever since I laid eyes on Knight and Day's very first poster, the film went into the junk drawer. But, according to THR, the it's actually getting some "good prerelease buzz" and Fox is looking to make bank on that by moving the release date up from June 25th to the 23rd. Fox domestic distribution president Bruce Snyder explained, "It gives us a little bit of a jump on the weekend and the opportunity to get word-of-mouth going." The film Snyder wants to get a jump on? Adam Sandler's Grown Ups.
Pre-release buzz or not, I'm still betting against Knight & Day. If an extra long weekend didn't get Sex and the City 2 blockbuster status, it's not going to work for this one. I'm going to guess that both The A-Team, The Karate Kid and Jonah Hex put up numbers in the $30 to $40 million range and making Toy Story 3 the highest opening weekend earner of the month. Yes, the extra two days will earn Knight & Day some more cash, but with Eclipse due out on the 30th, most moviegoers will soon end up asking, "Knight and who?"