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Independent film champion IFC has always been about specialty films. But now it's officially affixed a label on its weird, wacky and gory flicks with its new IFC Midnight brand, launched today.

Under this new category, IFC will unveil its best in global genre cinema, including those in "horror, sci-fi, thrillers, erotic arthouse, action and more," according to the company. Four new midnight films will premiere each month on video-on-demand, and some of those titles will bow in theaters at the same time as their VOD debut. A new line of IFC Midnight-branded Blu-rays and DVDs will also be released. Independent film champion IFC has always been about specialty films. But now it's officially affixed a label on its weird, wacky and gory flicks with its new IFC Midnight brand, launched today.

Under this new category, IFC will unveil its best in global genre cinema, including those in "horror, sci-fi, thrillers, erotic arthouse, action and more," according to the company. Four new midnight films will premiere each month on video-on-demand, and some of those titles will bow in theaters at the same time as their VOD debut. A new line of IFC Midnight-branded Blu-rays and DVDs will also be released.

"Many of our most successful VOD titles are those that might fall under the 'Midnight' label -- not just films that are straight up horror, erotic arthouse or genre films but also ones that shock audiences, push boundaries and stir up controversy," said IFC Entertainment president Jonathan Sehring in a press statement. "So officially creating IFC Midnight was the logical next step."

The new Midnight label allows IFC to expand on some of its more fringey, freaky, foreign and controversial acquisitions, such as Lars Von Trier's 'AntiChrist' and Kim Jee Woon's 'The Good, the Bad, the Weird.' Some of the IFC titles that are set to debut under the Midnight label include Tom Six's gross horror film 'The Human Centipede', the psychological thriller 'Don't Look Back,' starring Sophie Marceau and Monica Bellucci, and 'Irreversible' director Gaspar Noé's latest, 'Enter the Void.'