If you were to "accidentally" stroll upon the NSFW website for Wild Wild Girls you'd think it was just some Girls Gone Wild rip-off. You also might think, if you happened to notice him among all the naked breasts, that Jerry O'Connell has hit really hard times to have to endorse softcore porn like this. But O'Connell's appearance on the site is as his Joe Francis-like character from the upcoming horror movie Piranha 3D. Hard to tell, I know, since there doesn't seem to be any reference to the movie on the site. Unless you count the ad for an energy drink called Piranha. Fortunately (I guess) a Film Drunk reader discovered the site, as well as the Facebook page (featuring some photos of wet t-shirt contest emcee Eli Roth). There's also a Twitter account for those of you who want links to boob-related stuff. Sorry to those of you interested in the prehistoric man-eating fish part of Piranha 3D, maybe there will be a less nudity-filled viral campaign in the months leading up to the movie's August release.

Speaking of the actual release, I'm going to go out on on a limb here and guess that Piranha 3D will be Rated R and feature a lot of boobies and wet t-shirts. And all you minors reading this will have to buy a ticket for Step Up 3D in order to sneak into it. But if the nude college girls are all you're interested in, the viral site is pretty easily accessible. And for that, I can see Dimension Films getting some flak from parents. Interestingly enough, exposure of this campaign comes only days after our own Jenni Miller looked at viral promos gone horribly wrong. Such as a recent controversial torture game tied to A Nightmare on Elm Street and a Running Scared-based oral sex game from a few years ago. Is stuff like this Wild Wild Girls site really that necessary for the promotion of a movie like Piranha 3D? I know the trailer doesn't make it look all that great, but who is really going to see it because of a porno tie-in? If anything, fans of the viral site will be wanting the advertised DVDs titled "Panty Paradise" and "Sex Crazed College Co-Eds" instead.