CATEGORIES New Releases, Box Office, Movie News, UK Box Office, New Releases, Cinematical, UK Box OfficeIt's gotten so that there are very specific expectations of high-profile horror franchise "reboots," and Freddy Krueger's performance this weekend is almost precisely in line with them: a big Friday opening, followed by a big Friday-to-Saturday drop (one of the biggest ever in this case, at around 33%), and a final weekend number somewhere between $25 million (Halloween) and $40 million (Friday the 13th). A Nightmare on Elm St. grossed $32 million for an easy weekend win. The pattern dictates a large drop next weekend, which may be compounded or alleviated by the arrival of Iron Man 2, depending on the impact of spillover traffic from sell-outs. Regardless, the modestly budgeted film has already done precisely what the Platinum Dunes horror remake business model requires -- mission accomplished.
The only other weekend debut was Summit's Furry Vengeance, which didn't work out, ending up with $6.5 million in 3,000 theaters. It's worth noting that Summit has only ever opened three films over $20 million -- the Twilights and Knowing. It'll try again with Letters to Juliet in two weeks.
Without much more to report (How to Train Your Dragon is sneaking up on $200 million; Kick-Ass has pretty much fizzled out), I turn to idle speculation about Iron Man 2's opening weekend number. The first began its long and successful run with $99 million on essentially the same weekend two years ago; the sequel will open on as many theaters (roughly 4,000) with virtually no competition (its predecessor faced off against Made of Honor). Given the high regard for the first film, I expect an uptick; something to the tune of an extra $20 million seems reasonable. What do you think?
The full top 10 after the jump.
1 - A Nightmare on Elm Street (New Line) - $32.2 ($9,665) - new - $32.2
2 - How to Train Your Dragon (DW Animation) - $10.8 ($3,160) - 30% - $192.4
3 - Date Night (Fox) - $7.6 ($2,457) - 27% - $73.7
4 - The Back-Up Plan (CBS) - $7.3 ($2,207) - 41% - $23.0
5 - Furry Vengeance (Summit) - $6.5 ($2,169) - new - $6.5
6 - The Losers (WB) - $6.0 ($2,044) - 36.2 - $18.1
7 - Clash of the Titans (WB) - $6.0 ($2,185) - 33% - $154.04
8 - Kick-Ass (Lionsgate) - $4.5 ($1,751) - 52% - $42.2
9 - Death at a Funeral (Screen Gems) - $4.0 ($1,761) - 50% - $34.8
10 - Oceans (Disney) - $2.6 ($2,149) - 57% - $13.5
Next week: Iron Man 2 will stomp on on Babies.