CATEGORIES Action, Independent, Lionsgate Films, Box Office, Comic/Superhero/Geek, Polls, Movie News, UK Box Office, Cinematical, UK Box Office
As you've already seen, Kick-Ass didn't exactly set fire to the box office the way many of its superhero predecessors have. It barely opened at #1 with $19.8 million, which isn't too shabby, but it's hardly the epic, groundbreaking blockbuster some may have expected.
But was it truly a failure? Kick-Ass was financed out of Matthew Vaughn's own pockets (studios refused to touch it due to content), and was made for a budget of approximately $30 million. It's now made $37 million worldwide. It will make its marketing budget back, and then some. For an indie film based on a creator-owned comic (and one without a major fanbase or instant character recognition), that may be considered a major success.
Yet Kick-Ass didn't take the world by storm, as expected by the online buzz and hype. (Remember, Kick-Ass was supposed to kill superhero movies as of a couple of weeks ago.) It scored a 77% on Rotten Tomatoes, it's been at the center of controversy, and it's been the subject of countless articles, but it couldn't scare up a more enthusiastic response at the box office. Remember, audiences will supposedly eat up anything to do with superheroes and comic books, yet Kick-Ass can't make it past the $20 million mark. It's not unlike the lukewarm response to Watchmen, which suggests audiences will only eat up the superheroes they recognize and love.
That's the extreme end of both arguments. But now it's your turn to vote. Do you think Kick-Ass was a success or a failure?