Do you know why I have a problem with movies based on toy brands? Not because I'm some sort of elitist snob who turns his nose up at such things (Okay, I am, but let's move on), but because it seems the toy company gets the final creative say on the matter.

Such is the case with the long-gestating He-Man and the Masters of the Universe movie and Mattel, who shot down a Warner Bros. production set to be directed by John Stevenson (Kung Fu Panda) from a script by Justin Marks. Now, Mattel has the film set up at Columbia and writers Mike Finch and Alex Litvak -- two relatively new names whose last script was a little summer release called Predators -- have been hired to punch out a script.

Litvak and Finch have a challenge ahead of them. They have to write a script that will please the studio and form a blueprint for a potential blockbuster. They have to write a script that will please the toy companies and convince children to beg their parents to buy the new Masters of the Universe toys. Finally, they have to write a script based on a toyline and animated TV series called He-Man and the Masters of the Universe and somehow make it, you know, good.

As someone who has limited his exposure to this particular brand, I wish them the best of luck. When your movie requires you to have a character named He-Man fight a villain named Skeletor in a land called Eternia and a toy company is constantly looking over your shoulder, you need all the luck you can get. You can blame this toy-movie pessimism on Transformers. Fool me once, shame on you...

Any fans out there want to tell me why I should be excited? What am I missing here?

(Via Heat Vision Blog)